'Since when was a ten plus-size?' Ellen DeGeneres hits back at Abercrombie & Fitch's 'thin and beautiful' customer policy
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Ellen DeGeneres has weighed in on Abercrombie & Fitch's controversial sizing policy, after the retailer was accused of purposefully excluding plus-sized customers last week.
Abercrombie & Fitch, which doesn't sell womenswear above size large, or pants above a U.S. size ten, 'doesn't want larger people shopping in [the] store,' Robin Lewis, co-author of The New Rules of Retail, told Business Insider.
The appalled host, 55, exclaimed on The DeGeneres Show today: 'Since when was something over a size ten, plus-size?'
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This is a large? Ellen DeGeneres has weighed in on Abercrombie & Fitch's controversial sizing policy, after the retailer was accused of purposefully excluding plus-sized customers last week
This episode of The Ellen DeGeneres show will be shown in the UK on Really, Friday 31 May at 4pm (Sky 248, Virgin 267, Freeview 20)
She added: 'It's not just Abercrombie & Fitch, I've noticed the trend in women's clothing, it's getting ridiculous.
'Now they actually have a double zero. What are we aspiring to? "Honey, do these jeans make my butt look invisible in this?"'
Mr Lewis had commented on Abercrombie & Fitch CEO, Mike Jeffries, and his penchant for wanting 'thin and beautiful people' to shop in the store.
'He doesn't want his core customers to see people who aren't as hot as them wearing his clothing,' Mr Lewis said. 'People who wear his clothing should feel like they're one of the "cool kids."'
But Ms DeGeneres, who made a point to address the children watching her show, believes that 'beauty isn't between a size zero and a size eight, it is not a number at all, it is not physical.
Out of control: The host, who used a miniature T-shirt to prove her point, said, 'And now they actually have a double zero. What are we aspiring to? "Honey do these jeans make my butt look invisible in this?"
Lesson in beauty: The host explained, 'What you look like on the outside is not what makes you cool. At all,' she explained, 'What's important is that you're healthy and you're happy'
'What you look like on the outside is not what makes you cool. At all,' she explained, before continuing with a smile. 'I mean, I had a mullet and I wore parachute pants for a long, long time. And I’m doing ok.
'What’s important is that you’re healthy and you’re happy. That’s the most important thing.'
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