Google Fiber Lives In Smaller Markets by Laurie Sullivan

My Internet speed sucks. I'm frustrated with paying Verizon Fios more than $120 for phone, basic television and Internet service, and can't even make it through an hour-long television show without my Internet TV pixelating or video Webcast buffering because it suffers from latency. It's not my computer. I have one of the fastest Sony laptops on the market. ...Read the whole story

  • Future of Social, Digital Shops In Doubt by Steve McClellan

    Amidst all the discussion of fully integrated marketing strategies, some are predicting the demise of stand-alone specialist shops, such as social media and digital agencies. According to a new study from European business school Mediaschool Group, 80% of marketing students polled across Europe believe that stand-alone social media and digital marketing agencies will disappear within 10 years. ...Read the whole story

  • Google+ Needs Android To Climb Out Of Experimental Phase by Laurie Sullivan

    Marketers continue to view Google+ as a fledgling network requiring experimentation, although the company released a revamped social application for Android that integrates with Google Play, along with features improving support for photos, location, and streams. ...Read the whole story

  • AOL, Support.Com Settle Scareware Lawsuit For $8.5 Million by Wendy Davis

    Web company AOL and software vendor Support.com will pay $8.5 million to settle a lawsuit brought by consumers who say they were duped into purchasing software that promised to repair problems with their computers. ...Read the whole story

  • Yahoo To Ramp 'Native' Ads On Tumblr by Mark Walsh

    With its $1.1 billion acquisition of Tumblr, Yahoo on Monday made clear that it plans to allow the blogging service to continue to operate as a separate business and brand. That includes no Yahoo branding on Tumblr. At the same time, the Web portal will look for ways to integrate advertising, search and content management on the back-end to bolster growth across both companies. ...Read the whole story

search Microsoft To Announce Latest Xbox Tuesday by Laurie Sullivan

The Xbox has sparked 266,000 comments compared to the Galaxy S4’s 117,000 and the Facebook phone's 83,000, according to Synthesio, a global and social media monitoring company. It's one of the most talked-about new releases. Proof of concepts and videos from major research divisions of companies like Google, Microsoft and Yahoo fascinate me. Here's one from Microsoft dubbed IllumiRoom, a proof-of-concept system that augments the area surrounding a television with projected visuals to enhance traditional gaming experiences. It demonstrates the ability to search by voice commands. View the video here. ...More

  • search Google Solving Language Barrier by Laurie Sullivan

    Anna Lewis shows marketers how the Google Analytics Language report can help them understand how their campaigns cross language barriers. She serves up a report showing the number of visits and on-page interaction for a variety of languages. In the post, Lewis also walks through advanced segmentation for language groupings, language report data, and more. Read the article here. ...More

  • search Wearable Tech For Geeky Marketers by Laurie Sullivan

    The way consumers consume technology continues to change, and marketers need to stay aware. Alex Brokaw reminds us that mobile phones have been in the market for more than a decade -- long enough for consumers to look for the next best thing. An infographic outlines the coming trends providing a picture of what wearable devices might look like. While marketers may never find anyone decked out like this, the infographic gives a sense of where wearable tech is headed. Read the article here. ...More

  • Online Advertising: The Era Of Lowered Expectations by Ashkan Karbasfrooshan

    While audiences will continue to shift their consumption from TV to Web, it might be a case of "too much, still." There's no logical explanation for why TV ads have not shrunk, let alone increased. Over time it may be inevitable that TV advertising flattens and shrinks -- but whether or not that will be a zero-sum game toward Web ads remains to be seen. ...More