Inspiration Overload

Wow...Als Knight Ridder dit al bedacht in 1994 dan heeft Apple toch wel wat uit te leggen lijkt me. Zelfs het verhaal en de visie van Roger Fidler is erg overeenkomstig.

Dit gaat wel erg hard...

In this particular case, a rumor perpetuated by several news sources was easily debunked by a group of people on Twitter who don't know each other and likely will never meet each other in person.

The thing they all have in common? They're my tweeps. My Twitter followers are smart, curious, and skeptical. And they're generous in sharing their time and skills to help me out when I need it. Who needs a million followers on Twitter when you've got amazing people like these helping you out?

Fraaie case hoe een samenwerking tussen mensen uit een gezamenlijk netwerk (die elkaar voorheen niet kenden) tot het debunken van geruchten kan leiden. Kracht van een netwerk met kennis en toegang tot juiste instrumenten om te delen. (PS:Af en toe even doorklikken op Load More voor het hele verhaal)

Online communicators need to dig deep into their communities, and work to build relationships over time within the community. That means actual participation with and manual verification of potential desired relationships.

How does one begin? Start with applying David Sifry’s magic middle influencer theory to your community. Back in 2006, those were the bloggers who had 20-1000 other people linking to them. While these metrics are not as applicable in the world of Facebook and Twitter, the principle is the same: Find the voices who discuss and/or curate relevant topical community knowledge and have their own pull.

These people may not be huge on Twitter, Klout, Facebook, Empire Avenue or any other quantifiable statistic, but they have great weight in their sector. They are the most important people to focus on cultivating relationships with day after day, year after year.

Een beetje kort door de bocht over PR, maar interessant om te lezen. Gebruik "tuiniertechnieken" om de juiste influentials te bereiken in plaats van een machinegeweer.

Twitter president of revenue Adam Bain spoke at the Ad Age Digital Conference on Wednesday and introduced a new dashboard for marketers that allows them to get detailed information about who is following their accounts. Now, marketers can see over time how their follower base has grown, what interests they have, the gender break downs, where they’re located, how engaged they are and who they follow. Customers can isolate any one segment and get additional information about that audience.

Best briljant.

Sherry Turlke is eigenlijk de vrouwelijke Andrew Keen :-)