That's one way to make an impact! Tamara Ecclestone shows off her gravity-defying bust in a plunging sheer gown as she and fiancÚ Jay Rutland touch down in Cannes

By Louise Saunders

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She was competing for red carpet space with some of the world's biggest stars.

But Tamara Ecclestone certainly ensured she made an impact as she arrived at the 66th Cannes Film Festival alongside her fiancÚ Jay Rutland on Tuesday night by well and truly making the most of her feminine assets.

Evidently keen to turn heads as she posed up a storm at the De Grisogono party at the iconic Hotel Du Cap, the 28-year-old socialite showed off her positively gravity-defying curves in all their glory in a plunging sheer gown. 

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Gravity defying: Tamara Ecclestone certainly made sure she made an impact as she arrived at the De Grisogono party at the iconic Hotel Du Cap on Tuesday night in a curve-enhancing gold gown

Gravity defying: Tamara Ecclestone certainly made sure she made an impact as she arrived at the De Grisogono party at the iconic Hotel Du Cap on Tuesday night in a curve-enhancing gold gown

Pouring her slim figure into the gold floor-length number, the heiress daughter of Formula One mogul seemed to have invested in a rather impressive push-up bra if her dramatic cleavage was anything to go by.

 

Featuring a dramatic train and crystal embellishment, the show-stopping gown ensured all eyes were on the Billion $$ Girl star as she arrived at the party on the arm of her man.

Tamara completed her red carpet look with a simple gold and diamond cuff bracelet, dangling earrings and lashings of make-up, while wearing her long brunette locks swept up into a stylish chignon. 

 
Party time: The 28-year-old socialite's fiance, Jay Rutland, looked proud as punch to be by her side as the coupled partied up a storm in the playground of the rich and famous

Party time: The 28-year-old socialite's fiance, Jay Rutland, looked proud as punch to be by her side as the coupled partied up a storm in the playground of the rich and famous

Making an impact: The heiress daughter of Formula One mogul seemed to have invested in a rather impressive push-up bra if her dramatic cleavage was anything to go by

Making an impact: The heiress daughter of Formula One mogul seemed to have invested in a rather impressive push-up bra if her dramatic cleavage was anything to go by

Golden girl: Featuring a dramatic train and crystal embellisment, the show-stopping gown ensured all eyes were on the Billion $$ Girl star as she arrived at the party

Golden girl: Featuring a dramatic train and crystal embellisment, the show-stopping gown ensured all eyes were on the Billion $$ Girl star as she arrived at the party

Braving the elements: Tamara had to be shielded by a large towel as she made her way to the bash in the wind

Braving the elements: Tamara had to be shielded by a large towel as she made her way to the bash in the wind

Homeward bound: Tamara shared a cute snap of her and Jay heading home for the evening at the end of the event

Homeward bound: Tamara shared a cute snap of her and Jay heading home for the evening at the end of the event

And there's no denying the star's fiance looked proud as punch to be by her side as the coupled partied up a storm in the playground of the rich and famous.

The former reality star certainly seemed excited at the prospect of attending the star-studded bash, and kept her Twitter followers up to date on her every move as she made her way to the party.

But it would seem she had a difficult journey to the Hotel Du Cap after posting a picture of herself being shielded by a giant towel.

Demure: Paris Hilton opted for a boho-inspired look, teaming a plunging white floor-length number with a dramatic diamond headpiece

Demure: Paris Hilton opted for a boho-inspired look, teaming a plunging white floor-length number with a dramatic diamond headpiece

And pose: The 32-year-old socialite posed up a storm as she worked the red carpet like a true pro
And pose: The 32-year-old socialite posed up a storm as she worked the red carpet like a true pro

And pose: The 32-year-old socialite posed up a storm as she worked the red carpet like a true pro

The hardest-partying girl in Cannes: Paris has been spotted out and about practically every night since jetting into the French Riviera early last week

The hardest-partying girl in Cannes: Paris has been spotted out and about practically every night since jetting into the French Riviera early last week

Boogie nights: The blonde heiress seemed to be in her element as she danced away on her own

Boogie nights: The blonde heiress seemed to be in her element as she danced away on her own

Writing alongside the fun snap, she said: 'Being shielded during a very windy journey on the way to De Grisogono party thanks @lisavalencia1.'

Before later adding: 'Arrived in Cannes the sun is shining time to get ready for De Grisogono party tonight.'

It's little wonder Tamara was keen to look her best at the party, as she had to share the limelight with a star-studded crowd.

Lady in red: Sharon later headed to the De Grisogono party, and looked great as she smiled for the cameras

Lady in red: Sharon later headed to the De Grisogono party, and looked great as she smiled for the cameras

Firm friends: The 55-year-old actress certainly didn't hold back in showing off her enviable pins as she chatted to Fawaz Gruosi, President of De Grisogono, inside the swanky event

Firm friends: The 55-year-old actress certainly didn't hold back in showing off her enviable pins as she chatted to Fawaz Gruosi, President of De Grisogono, inside the swanky event

Beauties in black: Model Jessica Hart and French art director Julia Restoin Roitfeld
Beauties in black: Model Jessica Hart and French art director Julia Restoin Roitfeld

Beauties in black: Model Jessica Hart and French art director Julia Restoin Roitfeld

Fellow heiress Paris Hilton opted for a boho-inspired look, teaming a plunging white floor-length number with a dramatic diamond headpiece and voluminous curls as she arrived at the party on her own.

A-list actress Sharon Stone flashed a hint of sideboob in a daring backless red gown by Roberto Cavalli, which featured a racy cut-out design at the side.

And the 55-year-old star certainly didn't hold back in showing off her enviable pins as she chatted to Fawaz Gruosi, President of De Grisogono, inside the swanky event.

Shining in silver: Hungarian model Barbara Palvin and Victoria Silvestedt
Shining in silver: Hungarian model Barbara Palvin and Victoria Silvestedt

Shining in silver: Hungarian model Barbara Palvin and Victoria Silvestedt

Undone: Actor Gary Dourdan poses for a photocall as she arrives for the jewelry company's bash

Undone: Actor Gary Dourdan poses for a photocall as she arrives for the jewelry company's bash

Victoria's Secret Angel Alessandra Ambrosio showcased her supermodel credentials in a dazzling lime green floor-length gown with a thigh-high split, while Tamara Beckwith chose a strapless white number.

Elsewhere, models Ana Beartiz Barros and Toni Garn both opted for striking white ensembles.

It's been a busy few weeks for Tamara, who is currently making last-minute preparations for her upcoming wedding to her stockbroker squeeze in just a matter of weeks.

Tamara and Jay confirmed their engagement in February after being introduced to each other through mutual friends just a month before.

Supermodel credentials: Alessandra Ambrosio dazzled in a striking lime green number

Supermodel credentials: Alessandra Ambrosio dazzled in a striking lime green number

Working it: The Victoria's Secret Angel teamed her stunning gown with glittering diamond jewellery

Working it: The Victoria's Secret Angel teamed her stunning gown with glittering diamond jewellery

She's an Angel: Fawaz Gruosi would have no doubt been the envy of every man in the room as he posed with Alessandra on his arm

She's an Angel: Fawaz Gruosi would have no doubt been the envy of every man in the room as he posed with Alessandra on his arm

She told Hello! magazine at the time: 'Our engagement has been very sudden and I get that there are people who won't understand that and will read things into it.

'But my response to that would be, "When you know, you know." The thing is, I'd heard people say that before and I'd never really understood it, because I hadn't experienced it for myself.

'But when I met Jay, I just knew this was the man I was going to marry. I've never been in a relationship before where I've been able to be myself and feel so comfortable so quickly. When you find true love, why wait?'

All white on the night: Tamara Beckwith teamed a strapless cream dress with a hot pink clutch bag

All white on the night: Tamara Beckwith teamed a strapless cream dress with a hot pink clutch bag

Was there a colour code: Hofit Golan, Ana Beartiz Barros and Toni Garn all wore striking white ensembles
Was there a colour code: Hofit Golan, Ana Beartiz Barros and Toni Garn all wore striking white ensembles
Was there a colour code: Hofit Golan, Ana Beartiz Barros and Toni Garn all wore striking white ensembles

Was there a colour code? Hofit Golan, Ana Beartiz Barros and Toni Garn all wore striking white ensembles

The comments below have not been moderated.

Paris Hilton looks positively desperate. It's comical.

Click to rate     Rating   13

Oh dear...Tamara actually looks laughable!! You would think with all her money she could have afforded a better surgeon who placed the implants on her chest instead of on her collarbone! She looks ridiculous and looks like she is just trying WAY too hard.

Click to rate     Rating   10

Her and her fiance are a masterclass in how to make expensive clothing look ill-fitting and cheap. On a sidenote I still love Gary Dourdain's striking green eyes - hope he's cleaned himself up now and will get a second chance on telly.

Click to rate     Rating   15

When did Gary become a woman? You cation says, "she."

Click to rate     Rating   11

Why has she got a bum transplanted onto her torso.....just below her neck? Is this the new fashion trend for attention seekers?

Click to rate     Rating   18

She needs a better surgeon. Ridiculously high bust. Her nipples must be level with her armpits.

Click to rate     Rating   25

its not gravity defying its a bad boob job combined with a dress to small

Click to rate     Rating   31

Posing with hands on hips is so fake looking....she's trying way too hard.

Click to rate     Rating   30

Money can't buy me love , Can't buy Bazookas either . Miss Ecclestone . I like the Woman with the long Blond hair with the Cream Dress. Very nice too

Click to rate     Rating   4

If I had Tamara's wealth I would at least had bought myself better looking implants, those are horrid almost to her neck. WAIT what neck? She's is built like a wrestler no amount of surgery can change that. lol

Click to rate     Rating   42
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