2011-2012 Team Ad Specifications

  • Overview

    Accepted File Formats: SWF, GIF, JPG

    Ad Product Dimensions Rich Media Expandable File Size
    Medium Rectangle 300x250 No No 40k
    Leaderboard 728x90 No No 40k
    Skyscraper 160x600 No No 40k
    Takeover 980x50 & 980x250 No No 40k
    Mobile Web Ad 300/320x50 - - 10k (Static), 15K (Animated)
    Mobile Web Video Pre-Roll Aspect Ratio: 16:9 & 4:3 - - -
    Video Pre-Roll Aspect Ratio: 16:9 & 4:3 - - -
    Video Companion Ad 300x250 No No 40k

    General Ad Specifications:

    1. To allow for proper approval and testing, TPP submission deadline for a banner size already DFP served on a team site is 2.5 business days. A new size, or one(s) not currently DFP served, is 5.5 business days. Pre-roll is 3.5 business days
    2. Third Party Ad Tags & Vendors:
      1. We will continue to accept 3rd party ad tags, provided they're submitted with proper macro placement instructions and/or are from a DFP Certified Vendor.
    3. Audio Policy – No host-initiated audio is permitted on NBA.com or team sites. Audio must be user-initiated by clicking within the banner and contain a clearly visible “mute” and “stop” function.

  • Detailed Ad Specs and Guidelines

    Medium Rectangle

    Dimensions (WxH) 300x250
    Availability Team sites
    File Size 40k
    Animation & Looping 30 sec max
    3rd Party Acceptance Yes
    Rich Media No
    Expandable No
    Download Example

    Leaderboard

    Dimensions (WxH) 728x90
    Availability Team sites
    File Size 40k
    Animation & Looping 30 sec max
    3rd Party Acceptance Yes
    Rich Media No
    Expandable No
    Download Example

    Skyscraper

    Dimensions (WxH) 160x600
    Availability Team sites
    File Size 40k
    Animation & Looping 30 sec max
    3rd Party Acceptance Yes
    Rich Media No
    Expandable No
    Download Example

    Mobile Web Ad

    Dimensions (WxH) 300/320x50
    File Size 10k (Static), 15K (Animated)
    3rd Party Acceptance Yes
    Rich Media No
    Expandable No
    Download Example

    Mobile Web Video Pre-Roll

    Please see Video Pre-Roll specifications
    Download Example

    Video Pre-Roll

    Availability Team sites
    File Size
    Format .mov (Apple ProRes 422 or H264)
    Frame Rate 29.97
    Length 15 and 30 sec in total length
    Aspect Ratio 16:9 (Resolution 1920x1080 or 640x360) or 4:3 (720x480 or Anamorphic 720x486)
    Tape-Based Media (4:3 only) Any standard-definition format Betacam
    • SP
    • SX
    • Digital Betacam
    • MPEG IMX
    File-Based Media (16:9 & 4:3) Delivered on CD-R or DVD-R
    •
    Finished files with no slates.
    •
    No spaces in file names (only _ or -).
    Encoded Media
    •
    Windows media format. 400x300 screen size. Max bitrate of 500k.
    •
    Delivered via FTP or e-mail. digitalmediaops@nba.com
    Additional Info
    •
    All files must contain a soundtrack, even if the ad is to run without sound.

    Video Companion Ad

    Dimensions (WxH) 300x250
    File Size 40k
    Animation & Looping 30 sec max
    3rd Party Acceptance No
    Rich Media No
    Expandable No
    Download Example

  • Flash Requirements

    • Flash Verions: Up through Flash 8
    • Frame Rate: Must be no more than 18fps
    • File Size: Cannot exceed 40k
    • Animation: 30 seconds maximum

    Backup GIF or JPG must be submitted.

    Click Tracking:
    The author of the Flash source file (.SWF) has to assign a clickTag variable using a getURL button action. Make sure that they have selected "_blank" for a target so it opens in a new window.

    Audio Policy:
    No host-initiated audio is permitted. Audio must be user-initiated by clicking within the banner and contain a clearly visible "mute" and "stop" function.

    The button action code must look like one of these examples:

    AS2:
    on(release){
    getURL(_level0.clickTag,"_blank")
    }

    AS3:
    var paramList:Object = this.root.loaderInfo.parameters;
    buttonClip.addEventListener(MouseEvent.CLICK, openURL);
    function openURL(evtObj:MouseEvent):void {
    var request:URLRequest = new URLRequest(paramList["clickTag"]);
    navigateToURL(request, "_blank");
    }

    Where buttonClip is the object in the swf being clicked.