Another day in the life! Paris Hilton turns heads on Hawaiian beach as she struts her stuff in hot pink bikini

PUBLISHED: 14:43 EST, 1 June 2013 | UPDATED: 14:45 EST, 1 June 2013

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After a loved-up week on Maui's beaches with her man, it's time to get down to some serious work... in Honolulu.

Thirty-two-year-old Paris Hilton is truly making the most of the warm season, as she held a press conference and a campaign photoshoot for her Honey Bunch clothing line on yet another Hawaiian island.

With her doting 21-year-old boyfriend River Viiperi by her side for the entire jaunt, the designer's latest Instagram uploads included saucy shots of her posing in a hot pink bikini.

'How do you like this hot pink bikini?' Paris asked the internet on Friday for their opinions on the two-piece, as she posed on a Honolulu beach

On Thursday, Paris told her Twitter followers: 'Had a lovely vacation in Maui. Now time for work. Just arrived in Honolulu. I have my Honey Bunch Clothing Line runway show tomorrow night.'

She posed in a baby pink bikini dotted with elaborate patterns, coupled with a matching headband, adding 'Back on set shooting. Now it's time for the bikini shots.'

Red high-heels, which did not appear to be at all beach-friendly, completed the look along with Paris' well-toned body.

'Time for the bikini shots': the heiress teased her fans with yet another shot of her toned body in a flattering two-piece... and non-beach-friendly heels

Next, the heiress uploaded an alluring shot of herself sporting a bright pink bikini with a similar pattern.

She paired the two-piece with a pair of black (equally non-beach-friendly) high heels, large sunglasses and thick gold arm bling.

'Another on set bikini shot. How do you like this hot pink bikini?' Paris asked her Twitter followers.

Proud designer: the 32-year-old asked her fans, 'What do you think of my newest designs from my Honey Bunch clothing line?'

Just hours ago, Paris tweeted that she 'Had an amazing runway show for my @HoneyBunch_JP clothing line tonight. Loved seeing all my designs on the runway. #ProudDesigner #Kawaii'.

The former The Simple Life star just can't seem to get enough of her new love for clothing and accessory design, posting multiple photos from the collection.

And it seems she is equally excited to share it with the world and get our opinions, tweeting: 'What do you think of my newest designs from my Honey Bunch clothing line?'

Paris at work: 'On the beach with the models that flew in from Japan for my Honey Bunch runway show tonight', she tweeted, surrounded by a bunch of stunners

It looks like things were getting serious, as Paris held a press conference for her new clothing line and flew in models from Japan to model for her.

'Just finished the press conference & TV interviews. Now back to the ad campaign shoot. So proud of my new Honey Bunch Clothing Line.'

Looks like Paris is enjoying life as a working girl - then again, it has all involved stunning beaches and hot summer nights so far.

When a River meets the sea: Paris' toyboy River Viiperi meanwhile learned to surf, even managing to stand and declaring 'now I just need bigger waves to have more fun!'

Meanwhile, her toyboy River Viiperi seemed to be satisfying a dream of his own: learning to surf.

'Amazing day!' he told his Instagram followers, 'Learned how to surf which has been one of my biggest dreams ever!'

The Spanish model even managed to stand up: 'YES! I managed to stand up and turn! Now I just need bigger waves to have more fun! It's easier than I thought!'

'One of my biggest dreams ever!' It looks like the 21-year-old Spanish model is managing to fulfill plenty of his dreams during his time with the heiress

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Say what you will about Paris Hilton, but you can't deny that she is one very attractive woman.

- Mike , Texas, 02/6/2013 01:10

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She need to grow up

- Celine , Paris, France, 02/6/2013 01:01

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her body is amazing!

- n69 , southampton, 02/6/2013 00:57

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She's my fantasy. ha ha.

- Tim , Albuquerque USA, 02/6/2013 00:55

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she may be famous for nothing (like the karTRASHian family) but at least she is beautiful unlike those disgusting disgrace's of human being's the karTRASHian's who are all ugly as sin

- zack , new york, 02/6/2013 00:51

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I'd do her! She would be lots of fun.

- One Reader , Across The Pond, United States, 02/6/2013 00:28

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I'm happy for her. She seems to adore herself. If I had half of that confidence I would be happy.

- Bella , Edinburgh, United Kingdom, 02/6/2013 00:18

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Yesterday's news...she's been superseded by the Kardashians.

- Doug , Reading, 02/6/2013 00:17

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Beautiful clothing.