Creating and releasing video games is an expensive business, with the price tag for major titles moving into the tens-of-millions, and the cost of introducing a new franchise even more prohibitive. Publishers can't be blamed for taking advantage of brand equity and stocking store shelves with sequels and yearly editions, but perhaps they can be a bit more creative with the names of their releases. In little more than a year, consumers have been presented with reboots of SSX, SimCity, and Tomb Raider, each sharing its exact name with titles that were released more than a decade ago.