Just a short back and sides: How Beckham and R-Patz are leading the trend for men going to the barbers rather than expensive salons
- 150 barber shops opened last year despite the struggling economy
- Men turning to cheap buzz cuts over flamboyant unisex salons
- More barber shops opened in 2012 than any other kind of business apart from charity shops
By Paul Bentley
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Belt-tightening and budgeting have been a feature of our ailing economy for years – but at last there’s a reason to celebrate an increase in cuts.
Barber shops are enjoying a sudden boost, driven by the demand by young men for cheap clipped styles over the more expensive fashions offered by unisex salons.
More than 150 new premises opened in the UK last year – a rise of 8 per cent in High Streets and shopping centres and 6.24 per cent overall.
Trend-setters: David Beckham's traditional quiff (left) and Robert Pattinson's cropped hair (right) are credited with sparking a trend among men to get their trims at the barbers
The only operations to open more sites in 2012 were charities, figures by the Local Data Company reveal.
Experts believe the sudden resurgence
is due to post-recession economising and a return to fashion of the
more ‘masculine’ hairstyles sported by stars such as footballer David
Beckham and Twilight actor Robert Pattinson.
Both have set trends for retro cuts of the 1920s and 1950s, such as those with short or shaved back and sides.
Short back and sides: The Great Gatsby, starring Tobey Maguire and Leonardo Dicaprio, has also helped the fashion for smarter, more traditional hair-cuts
Neat and tidy: Men have also been emulating Joey Essex, left, and Kanye West, right
Barbers are also cheap to set up, require less space than salons and do not demand any qualifications or licence to operate.
As other retailers have closed down, barbers are able to get good rent deals on small stores and the trade is an attractive option for unemployed men – requiring little more than purchasing chairs, mirrors and clippers.
Paul Taylor, of Taylor Taylor barbers, a Sheffield business started by his grandfather in 1927, said many of the latest trends require skills with clippers and shaving equipment – the preserve of barber shops.
‘Guys recognise it’s a skilful profession quite different from a women’s hairdresser’s,’ he said.
Tradition: 150 barber shops opened last year despite most of the High Street struggling
Karen Waldron, who owns the Barber Shop Group, said the relative cheapness of barbers over unisex salons has helped them avoid the economic woe suffered by bookshops, music stores and technology shops.
‘They don’t want to go to Toni & Guy, it’s too expensive,’ she said.
Mike Taylor, director of the British Barbers’ Association, said: ‘Men are looking after themselves a lot more and have finally realised that the barber is the best person to cut their hair, not a hairdresser.’
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Beckham leading. If I was on fire and Beckham said jump in the river, I think I would rather burn. Please give us a break from this man and his plastic family.
- exPat , Almeria, Spain, 03/6/2013 10:12
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