Women get 'tipsy' while men get 'wasted': How playing down female alcohol consumption could lead to dangerous binge drinking

• Men's drinking is described as excessive, regardless of whether it is or not
  
• Milder terms such as 'tipsy' are applied to women even if heavily drunk
• Scientists says this puts women at risk of alcohol-related consequences
• Study could help dispel notion among men being 'hammered' is 'typical'
  

By Deni Kirkova

PUBLISHED: 09:58 EST, 11 July 2013 | UPDATED: 12:15 EST, 11 July 2013

A study of university students has found that women's binge drinking is being subconsciously played down.

Dangerous levels of drinking could be being overlooked as women's stage of intoxication is routinely being labelled as 'tipsy' even if it is much higher.

Meanwhile men play up their levels of drunkenness by using terms such as 'wasted' or 'hammered' even if they are only moderately intoxicated.

Research suggests if a man and woman are the same level of drunk - she will be 'tipsy' and he 'hammered'

The research published on Science Daily yesterday aims to 'understand the natural language that drinkers use to describe intoxicated states' to help provide critical insight into subjective perceptions, particularly among students.

'Drinkers use a complex set of physical and cognitive indicators to estimate intoxication,' said Ash Levitt, a research scientist at the Research Institute on Addictions at the University at Buffalo, SUNY.

'In order to quickly and easily communicate various levels of intoxication, drinkers distill these indicators down into distinct sets of natural language terms for intoxication, such as tipsy or wasted.

'Understanding this language is important as these terms reflect levels of intoxication as well as whether individuals are accurately estimating intoxication levels when they use these terms.'

Levitt's previous research examined how individuals use natural language intoxication terms to describe themselves.

As women could be more at risk of things like drunk driving, clinicians could use study to work with women to increase awareness about the potential dangers of underestimating their own or others' degree of intoxication

'We found that self-use of terms differed for moderate versus heavy intoxication levels, and that women tended to use moderate terms, whereas men used heavy terms. The current study extends this previous work.'

'The study of natural language labels used to describe alcohol's effects hasn't received much attention to date,' added Mark Wood, a professor of psychology at the University of Rhode Island.

'Broadly speaking, there is a long history of research in psychology, particularly social psychology, examining the way that labels applied to behaviors can impact perceptions and subsequent behaviors.

'This study's key findings - that men's drinking, regardless of whether it is moderate or heavy, is described using terms indicative of excessive consumption such as wasted or hammered, while women tend to couch drinking in more moderate terms such as buzzed or tipsy - corresponds with the way that drinking men and drinking women are differentially perceived.

'As such, these findings have clear implications for prevention and intervention work with men and women.'

The current study, published in the December 2013 issue of Alcoholism: Clinical & Experimental Research 'showed that natural language intoxication terms are applied to others similarly to oneself'.

The study could help work with men to help correct the notions that being 'hammered' is typical and acceptable

The new results support previous research showing moderate intoxication terms such as tipsy are applied to women more than men, even when female characters were heavily intoxicated.

'Female participants applied these terms more than male participants,' said Levitt.

'In contrast, heavy intoxication terms such as wasted were applied to male vignette characters more than female characters, and male participants applied these terms more than female participants.'

'An important next step for research would be to see whether the inaccuracies in describing intoxication can predict alcohol-related consequences for men and women,' said Wood.

'Clinicians could use this knowledge to work with men to help correct the notions that being 'hammered' is both typical and acceptable, and with women to increase awareness about the potential dangers of underestimating their own or others' degree of intoxication. It would also be interesting to more directly investigate how natural language labels are connected to judgments of men and women described with heavy and moderate intoxication labels.'

'One potential real-world implication that this research suggests is that women may be at increased risk for alcohol-related consequences such as drunk driving if they or their friends underestimate how intoxicated they are by using moderate terms like 'tipsy' to describe them when, in fact, they are heavily intoxicated and heavy terms would be more accurate,' added Levitt.

Wood concurred. 'Another consequence of underestimating impairment could lead to sexual victimization,' he said. 'One example of this might be not recognizing a risky situation or overestimating the ability to manage it, such as recognizing and avoiding sexual assault.

'The finding that women tend to avoid excessive consumption labels indicates awareness of a gender-based double standard in which drinking women, and perhaps especially drunk women, are judged more harshly than men.

'Other research has found that when a woman was drinking moderately - versus drinking soda - on a first date, participants indicated that there was a significantly greater likelihood that the date would end with sex, that the woman was more promiscuous in general, but was rated less favorable in terms of both social appeal and overall impressions.'

Wood said the results propose the 'natural language' that men use to describe their gender's drinking habits might contribute to unhealthy ideas.

'These beliefs normalized heavy drinking as both what most men actually do and what they ought or should do,' he said.

'These beliefs, known in the scientific literature as descriptive and injunctive norms, have been found to influence heavy drinking and alcohol problems, particularly among younger drinkers like college students. They also provide a potential excuse for typically unacceptable behaviors as something that is normative, acceptable, and even fun. Essentially, in an instance like this, intoxication provides a 'cultural timeout' from regulating one's behavior.'