Rajiv Mehta and Hugh Dubberly

Zume Life and Dubberly Design Office

Reframing Health As More Than Health Care
11 minutes, 5.5mb, recorded 2010-03-09
Rajiv Mehta and Hugh Dubberly

Rajiv Mehta and Hugh Dubberly are imaginative designers of user experiences and business processes.  Here, they apply their design skills to reframe patient care to empower patients to actively design their treatment for health and well-being. They propose solutions to the "wicked problems" posed by health care.

Often, primary care physicians, specialist, and other experts provide orders and instructions that yield weak improvements in health. Mehta and Dubberly hypothesize that creating opportunites for people to design their own medical treatment with less reliance on health care professionals may  allow regimens, treatments, and prescriptions that fit into the patient's lifestyle and personal circumstances. This is based, in part, on the patient's own observations.

Their Web 2.0 vision includes utilizing "big data" (e.g., Google Analytics) to help people "auto identify" others with closely related symptoms and personal attributes, allowing more direct knowledge-sharing.   

Rajiv Mehta is CEO of Zume Life.  He has led strategy and execution in numerous technologies for more than two decades, including mobile devices, wireless technologies, laser systems, digital imaging, stereo-vision systems, and natural language processing technologies. He has played key leadership roles at Apple Computer, Adobe Systems, Interval Research, Regis McKenna, and Symbol Technologies. Rajiv has also been a startup CEO twice before: at Tyzx, a spin-out of Interval Research Corporation focused on commercializing a ground-breaking vision technology, and at Dejima, a startup that developed proprietary natural-language-understanding technology.

Because of his pioneering work and skill as a photographer, Rajiv has been a presenter at various imaging tradeshows. He holds a bachelor’s degree, magna cum laude, in mechanical and aerospace engineering from Princeton University; a master’s degree in aeronautics and astronautics from Stanford University; and an MBA from Columbia University.

Hugh Dubberly is the principal of Dubberly Design Office in San Francisco and a design planner and teacher. At Apple Computer in the late '80s and early '90s, Hugh managed cross-functional design teams and later managed creative services for the entire company. While at Apple, he co-created a technology-forecast film called "Knowledge Navigator," that presaged the appearance of the internet in a portable digital device. While at Apple, he served at Art Center College of Design in Pasadena as the first and founding chairman of the computer graphics department.

Intrigued by what the publishing industry would look like on the Internet, he next became director of Interface Design for Times Mirror. This led him to Netscape where he became vice president of Design and managed groups responsible for the design, engineering, and production of Netscape’s web portal. Hugh graduated from Rhode Island School of Design with a BFA in graphic design and earned an MFA in graphic design from Yale.


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