The most surprising hand-picked social-mobile start-ups showcasing at Where 2012 are revealed. Brady Forrest’s favorite? The one which offers do-it-yourself kits for balloon satellite photography. As the balloon goes up at the conference, real-time photographs will stream to participants, who can then try to find themselves in the “aerial” view from the ceiling of the ballroom.
Forrest highlights the news to come as speakers share breakthroughs in social-mobile. In one quick example, Forrest tells how Uber car service is using geo-analytic data. They correlate market demand with crime, track traffic at other venues, personalize their service, and anticipate needs to make sure they are continually cutting wait-time.
Brady Forrest was originally an attendee at the first Where conference in 2005, in 2012 he is the chair. He shares quick flashbacks as he mulls the rapid evolution of location-based technologies. In this one-on-one interview, Mike Hendrickson, the VP for Content Strategy at O'Reilly Media interviews Brady Forrest, Program Chair, about “don’t miss” events at O'Reilly's Where 2012 conference.
Brady Forrest is the Program Chair for O'Reilly's Where 2012 conference. Additionally, he co-chairs Web 2.0 Expo in San Francisco and NYC. Forrest writes for O'Reilly Radar, a blog tracking technology. He previously worked at Microsoft on Live Search (Forrest came to Microsoft when it acquired MongoMusic). Forrest lives in Seattle, where he builds cars for Burning Man and runs Ignite.
This free podcast is from our Where Conference series.
Photo: O'Reilly Media