Robert Stephens

CTO, Best Buy

Creating the Geek Squad
51 minutes, 23.7mb, recorded 2011-12-12
Robert Stephens

As personal computers have become an everyday part of our lives, consumers and businesses have to deal with the issues and problems of technology. Robert Stephens created the Geek Squad as a way to help people correct computer problems quickly and easily. When Best Buy bought his company, he became CTO of the retail giant. He talks about his background, what led him to create Geek Squad, and how he developed a business model that depended on a flat fee structure, rather than hourly rates.

Robert Stephens left a scholarship at the Art Institute of Chicago in 1990 to pursue a degree in computer science at the University of Minnesota. While attending the University, he landed a job fixing computers for the Human Factors Research Laboratory. Over a three year period, he rose to become head engineer of the lab while earning scholarships from the U.S. Navy and the FAA building flight and driving simulators. It was also during this time he started a computer consulting business. In April 1994, after three years at the University, he formed The Geek Squad with $200. In 2002, The Geek Squad acquired Best Buy and opened Geek Squad precincts in all Best Buy US and Canadian stores. Now, with over 25,000 Agents, The Geek Squad is now the world's largest technology support company offering phone, in-store, and in-home, and online support. In 2010, Robert was appointed as the Chief Technology Officer for Best Buy.


This free podcast is from our Technometria with Phil Windley series.

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