Topic: The Internet and the World Wide Web
Steve Spence looks at where interactive marketing is headed by looking at patterns happening now. Steve reviews the three emerging principles: on demand, online, and cross device. He looks at the 4Rs that are empowering both the masses and the marketers. He explores the meaning of viral and instant gratification in the evolution of the way people think.
Paul Buchheit, creator of Gmail and founder of FriendFeed, which was recently acquired by Facebook, talks with Sarah Milstein about Facebook as a platform, openness online, how he evaluates companies he invests in and why anyone can be important online.
Brewster Kahle offers a tour of present and proposed uses for the open architecture BookServer ecosystem. This project is part of Kahle's quest to provide universal access to all knowledge. As digital librarian and co-founder of the acclaimed Internet Archive, Kahle works for worldwide, distributed publishing environments because he sees them as essential to a rich and democratic digital future.
Vic Chaudhary introduces MITE 2.0, currently available in beta, which offers expanded capability to test web page presentation for thousands of different client devices in real time anywhere in the world from your desktop. The software is useful for developers, QA and test professionals, and web operations personnel.
James Hamilton of Amazon Web Services talks about some of the innovations emerging in data center infrastructure and how the scale of the Web and the competition are pushing technology forward. Speed equals money and he describes how advances in power efficiency, server loading, and temperature management practice can speed up websites and make more more money for their owners.
Speed should be feature #1 on any website. Urs Holzle of Google lists some of the ways that individual websites and the Internet as a whole could be sped up. Google's effort range from advancing browser technology to hosting fast versions of public resources like DNS. They have also studied how websites could be sped up by updating key protocols like TCP. Every website could be sped up by 30-200% without changing any application code.
Dr. Moira Gunn sits down with author, Nicholas Carr, to discuss the weird, new, artificial world in which we now live, through the pages of his new book, The Shallows: What is the Internet Doing to Our Brains.
Ben Huh of the website I Can Has Cheezburger, speaks about the Internet as a global trend that allows people to share what they have on their minds. People use the Internet every day and never stop to think that this can be called a "cultural action". What would happen if absolutely everyone could be given a computer? How would the world and human culture change in this case?
Technology reporter Glenn Fleishman discusses a number of current networking and mobile issues. Beginning with an examination of a newly found hole in the 802.11 standard, he also discusses WiFi security issues and how both enterprises and the personal users are dealing with them. Glenn also reviews such topics as location data, the now legal ability to jailbreak the iPhone, and his objections to the DMCA.