Since 1994, Richard Rosenblatt has been building platforms that allow for social media. He is widely known as the man who led the successful turn-around of popular social networking site MySpace. In his latest venture he set out to redefine social media and to prove that it could be a useful and powerful tool to promote virtually any cause or issue.
It just so happens that Lance Armstrong is also quite involved in social networking. Since 2004, his yellow "Livestrong" wristbands have connected more than 70 million people around the cause of cancer prevention, treatment and raising money for research. That is Armstrong's way of forming a social network around a disease that has not only affected him, but also millions of other people worldwide.
Together, Rosenblatt and Armstrong collaborated to launch a new media platform called Demand Media. Their goal is to create a global social network around health, prevention and how to live a better life.
This interview covers Armstrong's decision to return to bicycle racing after a four year absence, his battle with cancer, his relationship with France, his political aspirations and his use of Twitter.
Lance Armstrong won the prestigious Tour de France an unprecedented seven straight times, from 1999-2005. Armstrong's string broke the previous Tour de France record of five victories, held by Miguel Indurain (1991-95) and three others. Armstrong is equally famous for surviving cancer. He was a top amateur cyclist until after the 1992 Barcelona Olympics, when he began a successful pro career. In 1996 Armstrong discovered that he had testicular cancer, which had spread to his brain and lungs. After surgery and heavy chemotherapy, Armstrong returned to cycling in 1997. Two years later he won his first Tour de France, as the lead rider of the U.S. Postal Service team, and then repeated the victory the next five years in a row. In 2005 he won the Tour for a seventh time, then retired from cycling. After nearly four years in retirement, he un-retired and raced in the Tour de France again in 2009, finishing third as his teammate Alberto Contador won the race. Armstrong is the author of the memoirs It's Not About the Bike (2000) and Every Second Counts (2003).
This free podcast is from our Web 2.0 Conference series.