Anup Murarka

Director of Technical Marketing, Adobe

The Open Screen Project
17 minutes, 8mb, recorded 2009-03-03
Anup Murarka

Imagine a world in which a single runtime application dynamically publishes your content and services to the mobile, desktop and TV screens. In this eComm 2009 presentation Anup Murarka, Director of Technical Marketing for Mobile and Devices at Adobe, tells developers this dream is becoming a reality, thanks to the efforts of The Open Screen Project - an industry-wide initiative led by Adobe. 

The number of devices with network capabilities has exploded in recent years, as has the number of development applications needed to create content and services for these screens. The challenge for developers has been to create a seamless experience across the different screens whilst still respecting the 'soul' of each individual device.

As Murarka explains in his presentation, The Open Screen Project hopes to address this by developing a consistent runtime application that developers can then use to deliver their own applications and services across multiple network devices. He gives an overview of the project including its supporters, progress and timelines, and announces the creation of a Market Development Fund to foster application and service development using the new runtime applications. 

Murarka also discusses some of the changes Adobe has made, both within the company and to its products, such as removing the license restrictions on the swf, flv and f4v file formats, in an effort to show Adobe's commitment to the Open Source Movement. 


Anup Murarka is the Director of Technical Marketing for Mobile and Devices at Adobe Systems Incorporated. In this role, Murarka is responsible for defining strategy and direction for Adobe's mobile agenda. Murarka comes to Adobe from its acquisition of Macromedia, where he was responsible for marketing in the Mobile and Devices group. Prior to Macromedia, Murarka worked at OpenTV, where he was involved in all aspects of developing OpenTV's solution offering. He was an active spokesperson for the company with customers, technology and financial analysts and industry events. Prior to OpenTV, Murarka was vice president at Spyglass, Inc., holding management roles in engineering, professional services and sales. Murarka has also held engineering and management positions at technology companies including Apple, The 3DO Company and SurfWatch. 

Murarka has spoken at a number of key industry events including CES Game Power, MAX, Digital Hollywood and Mobile World Congress.

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