Philip Rosedale

Founder and Chairman, Linden Lab

Philip Rosedale

For Linden Lab's founder and chairman Philip Rosedale, the open-ended social experiment that is Second Life doesn't end at the borders of the virtual world he envisioned and brought to life. The company itself is an evolving social and organizational experiment. In this conversation, Philip Rosedale tells host Jon Udell how mechanisms like the Love Machine and the Rewarder have succeeded -- or sometimes failed. And he discusses the ways in which Second Life supports the decentralized work style of Linden Lab.


Philip Rosedale founded San Francisco-based Linden Lab in 1999, and has led the creation of the virtual world of Second Life from initial concept to a market-leading virtual world, with a robust economy and a global population. As a pioneer in the virtual world industry, Rosedale is actively involved in the strategy, development and design of Linden Lab’s products, including the world of Second Life and the Second Life Grid platform. Rosedale is known for his entrepreneurial approach to new technologies, starting a network software company when he was 17. In 1995 he created an innovative internet video conferencing product, which was later acquired by RealNetworks, where he went on to become Vice President and CTO. In 1999, the advent of consumer broadband and better PC 3D graphics inspired Rosedale to leave RealNetworks and found Linden Lab, pursuing his lifelong dream of creating an internet scale virtual world. Rosedale holds a BS degree in Physics from the University of California at San Diego.

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This free podcast is from our Jon Udell's Interviews with Innovators series.

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