LinkedIn, the social network for professionals, is building an application platform aimed at maximizing user value and business success. In this presentation from O'Reilly's Graphing Social Patterns conference, Adam Nash describes LinkedIn's strengths as a professional communication tool and how their application and advertising platforms will reach and serve professionals and business owners.
LinkedIn is large (over 20 million users) and growing rapidly, but unlike other social networks, its users are older, wealthier, and have a large percentage of business owners and decision makers. Users benefit from exposing more of their personal and professional information, and this lets LinkedIn provide targeted advertising and applications that are trusted services, not annoyances.
Adam Nash is senior director of product at LinkedIn, the largest global professional network. A seasoned technology executive and general manager, Adam has experience across engineering, product management, product strategy, and venture capital with a focus on identifying business opportunities around emerging technologies and leading teams to design great products to address them.
Prior to joining LinkedIn, Adam held executive and technical roles at eBay, Atlas Ventures, Preview Systems, and Apple. He received both BS and MS degrees in Computer Science from Stanford University, as well as an MBA from Harvard Business School.
This free podcast is from our Graphing Social Patterns series.