Kenneth Brooks

Cengage Learning

Making the Digital Leap
31 minutes, 14.6mb, recorded 2008-02-11
Topics: Business Media
Kenneth Brooks

Ken Brooks of Cengage Learning is keenly aware of the challenges in combining both digital and print technologies while focusing on the objectives of cost reduction, increasing the diversity of materials available and increasing the range of formats according to the customers needs.

The publishing industry must prepare itself for this fundamental cultural change by making use of technological advancements in everyday operations such as XML, semantic metadata and wikis. In this excerpt from the O'Reilly "Tools of Change" conference, Mr. Brooks discusses how publishers must not only review the publishing processes, but also focus on process centric activities, all within the context of improved productivity.  It is a daunting task but one that is quantified by their mission statement, “Enabling content to do anything you can imagine, while leading the industry in operational excellence.”

Kenneth Brooks is senior vice president, global production and manufacturing services at Cengage Learning (formerly Thomson Learning) where his responsibilities include the development, production, and manufacturing of textbooks and reference content in print and digital formats across the Academic and Professional Group, Gale, and International divisions of Cengage Learning. Prior to his position at Cengage Learning, Ken was president and founder of Publishing Dimensions, a digital content services company focused in the eBook and digital strategy space. Over the course of his career, Ken has founded a Philippines-based text conversion company; a public domain publishing imprint; and a distribution-center based print-on-demand operation and has worked in trade, professional, higher education and K-12 publishing sectors. He has held several senior management positions in publishing, including vice president of digital content at Barnes & Noble, vice president of operations, production, and strategic planning at Bantam Doubleday Dell, and vice president of customer operations at Simon & Schuster. Prior to his entry into publishing, Ken was a senior manager in Andersen Consulting’s logistics strategy practice.




This free podcast is from our Tools of Change Conference series.

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Photo: Duncan Davidson