In the wake of the epic December 2008 ice storm, the majority of New Hampshire's homes and businesses fell off the power grid. The best source of information about the outage, and the ongoing effort to restore service, was Martin Murray's @psnh Twitter feed. In this conversation with host Jon Udell, Martin explains how and why Public Service of New Hampshire used social media to help manage the crisis.
Martin E. Murray is the Senior Corporate News Representative at Public Service of New Hampshire (PSNH), the Granite State’s largest electric utility. He is responsible for maintaining positive relations with members of the media and serves as the company’s chief spokesperson. He also serves as content manager for the company’s website, and has worked to provide more opportunities for customers to interact with PSNH through the use of social media tools. Martin served previously with the New Hampshire Bar Association as it Public Outreach Coordinator, and as News Director at New Hampshire Public Radio from 1988 - 1992.
This free podcast is from our Jon Udell's Interviews with Innovators series.