Christian Gray, Craig Honick


Enterprise Social Software
48 minutes, 22.3mb, recorded 2008-04-14
Christian Gray, Craig Honick

Enterprise social software is a term describing social software used in businesses and other enterprises. It includes such tools as blogging, people search, social network analysis, tagging, wiki, and collaboration/groupware. Christian Gray and Craig Honick join Phil and Scott to discuss their research. They define how ESS is different from traditional business models and why it is useful to study. They also discuss their initial findings and talk about how others can get involved.


Christian Gray is Senior Account Executive for Safari Books Online. With over 18 years experience in sales and business development, Christian brings a unique perspective to social networking software and Web 2.0 technologies for the enterprise. "If it doesn't solve an enterprise problem, why would an organization want to invest in the solution?" As a strategic account manager, Christian has provided solution oriented results for clients such as Amgen, Genentech, Ernst & Young, Pfizer, Boeing, and the Department of Defense. Christian began participating in, developing and researching online social networks in 1996. His recent project is a series of articles on Enterprise Social Software for Searcher magazine, an Information Today publication. He has been published in the Los Angeles Times and Los Angeles Business Journal. Christian began his speaking career at an early age on the Walt Disney Jungle Cruise. He also presented forward looking talks and moderation for: Sun Microsystems, Internet World, KM World, MAC World, Internet Librarian, The Special Libraries Association, National Association of Association Executives, USC, UCLA, CSU, Los Angeles Regional Technology Alliance, The Digital Coast Roundtable, The Association of Internet Professionals and many others.

Craig Honick is President and Managing Associate of Seattle-based Sector Intelligence, a national research and consulting firm. An ethnographer by training, Craig focuses on the impact of culture and socialization on human behavior in professional environments, as well as in business to business and consumer marketplaces. He is currently pioneering the use of Industry Intelligence Collaboratives™, Sector Intelligence’s contemporary research solution for tracking behavior in a variety of industries, including the emerging Enterprise Social Software field.

A seasoned public policy and industry analyst, Craig's clients have included such diverse groups as the American Heart Association, the National Association of Home Builders Research Center, Building Owners and Managers Association International, the American College of Cardiology, the Convention Industry Council, the American Society of Public Administration, the American Bar Endowment, the American Public Works Association, Alcan, Inc., Elsevier Science, the Los Angeles Police Department, and Mercer Human Resource Consulting, among dozens of other association, government, and corporate concerns. Prior to founding Sector Intelligence, Craig simultaneously held posts as a professor of business at California State University, Northridge, where he taught Management, Market Research, and Business Systems, and a public policy analyst in the UCLA Graduate School of Education and Information Studies, where he focused on the management of culture and change in organizations.

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