Search Engine Marketing, Inc., is a no-nonsense book about developing and implementing a search marketing program in business. Full of explanations of both the business and technical aspects of search marketing, a beginner can learn each step. This book is also full of tips that even experienced search marketers may not know. Jeff Parks discusses the book with its author, Mike Moran.
Search marketing requires that technologists understand the business concepts, and that marketers grasp the technical details. The book explains both, but also emphasizes tangible business value, starting from the initial cost justification for embarking on the program through operational metrics to prove your success.
Mike Moran is an IBM Distinguished Engineer and Product Manager of IBM's OmniFind search software, which offers the security, scalability, and extensibility needed for enterprise search solutions. Prior to this position, Mike spent eight years in various positions at IBM's customer-facing Web site, ibm.com, most recently as the Manager of ibm.com Web Experience, where he led 65 information architects, Web designers, Webmasters, programmers, and technical architects around the world.
Mike is an expert in search marketing, search technology, publishing, Web personalization, and Web metrics, who regularly makes speaking appearances. Mike's previous apperances include Search Engine Strategies, AD:TECH, Consumer Reports WebWatch, OMMA East, and the Enterprise Search Summit. Mike also writes the Biznology newsletter and blog is the co-author of the best-selling Search Engine Marketing, Inc., and writes the search marketing column for Revenue Magazine.
Host Jeff Parks is an Information Architect and User Experience professional with over 10 years experience in the health care and IT fields. With backgrounds in Cognitive Psychology and Information Technology, Jeff is also the co-vice chair for Ottawa's CHI (Computer-Human Interaction) chapter; and is the producer of three other Podcasts including the I.A. Podcast , CapCHI Podcast, and is assisting Boxes and Arrows in the creation of their upcoming and coming Podcast series.
Jeff's career, whether in the field of Cognitive Psychology or IT, has focused on understanding human behavior and working at improving lines of communication between different generations and professions. With so many different ways of interpreting the written word based on an individuals' unique experiences, the Book IT Podcast allows authors to articulate key points in every publication in a manner that anyone can relate to, techno junkie or not.
This free podcast is from our Book IT series.