Adam Bosworth

VP, Engineering, Google

Why Content is *Still* King
41 minutes, 19.2mb, recorded 2005-10-21
Adam Bosworth

Ten years ago, due to the nature of software development, creating an application program interface (API) was usually the first step. Developers, hoping to attract a user base, would then create applications with as many features as possible. Once the users showed up, a community might develop around the application. Today however, Adam Bosworth, a vice president of engineering at Google, argues that the game has changed, and that a successful application will likely develop around an existing community. He adds that development projects which are built on the "if you build it, they will come" philosophy are likely to become disappointments.

Bosworth then looks ahead ten years and attempts to describe what future enterprise development projects may look like. He speculates that the ability of a community to interact within an application may eventually outweigh the content provided by the application itself. Bosworth then calls special attention to the health care industry. As the population ages and health care costs continue to soar, Bosworth sees tremendous opportunity for developers to embrace the health care community and to build useful tools which cater to clusters of patients and doctors. "Health is the new enterprise," Bosworth claims, and there's a growing need for tools that allow members to add value to their community by sharing information and experiences related to their health; tools that can lead to better predictors of health conditions, earlier diagnosis, and more successful treatments.

Adam Bosworth is a vice president of engineering at Google, Inc. He has been associated with Google Health, a rumored health care portal which Google has been reported to be working on in cooperation with WebMD and Intuit. Prior to Google, Bosworth was with BEA Systems, where he was chief architect & senior vice president of advanced development, and was responsible for driving the engineering efforts for BEA's Framework Division. Prior to joining BEA, Bosworth co-founded Crossgain, a software development firm which was acquired by BEA. Known as one of the pioneers of XML, Bosworth held various senior management positions at Microsoft, including general manager of the WebData group, a team focused on defining and driving XML strategy. While at Microsoft, he was responsible for designing and delivering the Microsoft Access PC Database product as well as assembling and driving the development team that created the Internet Explorer 4.0 HTML engine.


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