Michael Geoghegan interviews Paul Colligan about his forthcoming book, The Business Podcasting Bible, which is directed at the executive who is trying figure out what podcasting means for their business. They discuss how podcasting creates a level of intimacy with your target audience that isn't available through other media, and why it is a must-have tool in your marketing toolbox.
As Mr Colligan puts it, "This new medium, at least for a while, connects with your audience in way that traditional internet media doesn't. Let's face it, if your choice is between a 30 minute video podcast, or a 30 page sales letter, then the video presentation is going to connect a lot better."
In addition to the effectiveness of marketing through audio and video podcasts, Paul and Michael discuss new methods for distributing your content using Apple's recently announced iTV product as well as podcast streaming through TiVO. As the barriers to consumption quickly crumble, they anticipate an even greater market penetration, resulting in greater value for your podcast production dollar.
Paul Colligan is CEO of Colligan.com Inc. and owner of several popular Internet properties that include The My Podcast Center Podcast Directory, FrontPage World, Automate Sales, Podcast Tools, and Premium Podcasting. His Passion: the Business of Podcasting.
Paul produces a number of Podcasts that include Marketing Online Live, Podcast Tools Weekly Update, Paul's Profitable Podcasting Podcast, and Big Seminar Live. He is also the author of many books on the Internet and co-author of The Business Podcasting Bible with Alex Mandossian.
Mr. Colligan has played a key role in the launch of dozens of financially successful Web sites and Internet marketing strategies that have seen tens of millions of visitors and millions of dollars in revenue. Previous projects have included work with Peak Potentials, InternetMCI, the Oregon Multimedia Alliance, Rubicon International, Microsoft, the Electronics Boutique, and Pearson Education.
He is also a popular speaker on Internet technology topics and frequently speaks online, on the air, and before audiences about his passions. He has presented at events around the world that include Podcast Expo, The Business Podcasting Summit, Internet World, Linux World, Commission Junction University, Big Seminar, the X-10 Seminar, and Microsoft Tech-Ed.
This free podcast is from our Behind the Mic series.