With proprietary software companies spending more than 50 percent of their budgets on sales and marketing, open source's alternative appeal continues to expand. Customer relationship management (CRM) software and services is one newly-affected market. Use of SugarCRM is growing despite the current dominance of proprietary solutions from Oracle and Salesforce.com. Listen to John Roberts talk about SugarCRM's origins, and about the way SugarCRM offers both pay-for-support and hosted services options. Find out why some SugarCRM customers have moved from on-demand CRM software-as-a-service towards on-site software deployment.
John Roberts, Chairman, CEO and Co-Founder of SugarCRM, is a pioneer in the open source enterprise application space as one of the three founders of SugarCRM. Roberts co-led the product design of Sugar Open Source. Having strong business, marketing, business development and product management experience, Roberts has introduced open source as the only viable contender to the established proprietary CRM solutions. Roberts brings a strong enterprise CRM applications track record spanning 14 years. Prior to co-founding SugarCRM, Roberts held product management and sales engineering positions at E.piphany, BroadVision, Baan/Aurum Software and IBM. John holds a BS in Business from Virginia Commonwealth University.
This free podcast is from our Opening Move series.