When it was released, Google Earth got a lot of press. This downloadable client that allows users to view startlingly huge amounts of satellite and mapping data feels more like a video game than a utility. Because it is so much fun to use, many critics question the real value of the application.
John Hanke, general manager of Keyhole at Google, explains that once you get past the whizzy look and feel of the application, Google Earth can be a very useful application for everyday tasks. In this brief talk from Where 2.0, he demonstrates both the fun and educational aspects of Google Earth as well as the utility of the client. By integrating with Local Search and offering the ability to save searches, locations and annotations, Google Earth can be used for common activities like planning trips and obtaining driving directions.
John Hanke is general manager of Keyhole at Google. He received his MBA from the Haas School of Business at UC Berkeley in 1996 and subsequently helped to start two successful entertainment software companies, Archetype Interactive and Big Network. John has a BA in Plan II from the University of Texas at Austin. After graduation, he worked in foreign affairs for the US Government in Washington, DC and Southeast Asia.
This free podcast is from our Where Conference series.