Gina Highes and Lynda Keeler

A BlogHer 2005 Panel

Blog Design
54 minutes, 25.1mb, recorded 2005-07-30
Gina Highes and Lynda Keeler
Blogs are all about getting your message heard, and that generally means focussing on your writing. But most internet readers are "skimmers" which means that the design of your blog can be a key component to generating and maintaining a readership. Whether you are a CSS and Photoshop guru or are brand new to the world of web design, you can create a unique and useful design for your blog.

Bloggers Lynda Keeler and Gina Highes share their stories from designing and redesigning their blogs. They discuss logos, branding and how to get great images inexpensively, and share simple tips that will make sure your blog is accessible and easy to read. When readers can easily find information they want, they are more likely to return to your site.

The other participants in this session offer examples from their own experience of design pitfalls and successes. Whether you want to do it all yourself, or need tips on how to hire a designer, this session offers information for bloggers wanting to revitalize the look of their sites. ...

IT Conversations' publication of this program is underwritten by your donations and:

Gina Highes lived in Japan for two years while serving in the Marines. This is where she developed an interest in gadgets and technology. After returning to U.S. soil, she studied computer programming and web design. She has worked with a variety of start-ups and non-profit organizations, as a Web Developer and Online Marketing. During this time, she successfully managed the design and production of a number of websites for a range of clients from initial concept to finished product. She founded Techie Diva, and is also Editor and Web Designer for the site. She recently became one of two Technology Editors for

Lynda Keeler has been at the crossroads of technology and entertainment for the past 20 years. Currently running, a network of women's oriented blogs and, a digital greeting card service, she has been involved in numerous online sites and services including most recently serving as President of, which launched in 2003. As General Manager of Sony Pictures Entertainment's Internet division, her team won numerous awards for blending entertainment, community and information to promote major film releases and television projects along with launching innovative video/internet/email services such as SoapCity and Screenblast. Other media experience includes executive positions with Turner Broadcasting, HBO and Redleaf Ventures.


This presentation is one of a series from the BlogHer 2005 Event held in Santa Clara, California, July 30, 2005.

For Team ITC:

This free podcast is from our BlogHer series.