Book IT! is a regular series on IT Conversations that reviews books and discusses them with their authors. As this series matures, several hosts, with different interests in the field of IT, will lead these reviews and discussions. If you'd like to participate, contact Phil Windley.
Jeff Parks is the host for Book IT! His special interest is Information Architecture. He's also the host of Information Architecture podcast.
Search Engine Marketing, Inc., is a no-nonsense book about developing and implementing a search marketing program in business. Full of explanations of both the business and technical aspects of search marketing, a beginner can learn each step. The book is also full of tips that even experienced search marketers may not know. Jeff Parks discusses the book with its author, Mike Moran.