Through the cooperation of Kevin Werbach and Supernova Group LLC, we're pleased to bring
you the keynote presentations from the Supernova conference.
As our lives increasingly straddle the physical and the virtual worlds, the management of identity becomes increasingly crucial from both a business and a social standpoint. John Clippinger, Kaliya Hamlin, and Reid Hoffman examine how online identity can foster relationships and deepen value creation. They discuss OpenID, including how America Online has chosen to adopt it, and answer questions related to such issues as anonymity and restricting information.
Lada Adamic, assistant professor at the University of Michigan, discusses the psychological impact of online social communication on individual behavior. She relates how information flow and information diffusion through the channels of online blogs, question and answer forums, and email communication on the Web can influence the choices we make.
Attempting to predict how technology will impact business in the future, is a daunting task. However, with the Internet, many consider the rate of change too rapid to even accept the challenge. Still, there are precedents to understand hyper-change and guide our expectations. Controversial analysts Nicholas Carr and Christopher Meyer offer their theories on the implications for business after everything is connected.
Panel - Connected Innovators Showcase
The Connected Innovators program showcases emerging technologies and new business ideas likely to make an impact on the networked future. After a competitive application process, Supernova's Kevin Werbach and TechCrunch's Michael Arrington invite a dozen top company leaders on stage to present their best, quick pitch. Then, a panel of start-up experts analyzes the offerings, judging their potential in the marketplace, and their meaning for the tech industry.
An esteemed and historic group of Internet professionals debates a compelling question: "Does the Net Need an Upgrade?" For some the answer seems elusive. What does it mean to upgrade something when it is in a constant state of change? For others, there are clear signals that strike at the root of the question and potentially deflowers it as worthy of debate. During the session the experts share their thoughts and examine pressing issues for everyone using the Internet.
KC Claffy, the Principal Investigator and founder of Cooperative Association for Internet Data Analysis (CAIDA), draws attention to a critical problem of the Internet. Maintenance of the robustness and stability of this critical communications infrastructure requires analysis of its performance metrics. The challenge - the empirical data required for such analysis is not accessible to researchers because of issues of Economics, Ownership and Trust (EOT).
As high quality spectrum is repurposed after the digital TV transition, what is the best way to ensure fair network access and promote innovation in this valuable new space? US Department of Commerce technology policy expert John Kneuer argues that market forces, not government regulation, are most likely to produce benefits for network providers, internet application developers and consumers. Stirring quite a controversy, this substantive talk concludes with a lively discussion of broadband policy and network neutrality.
How does Google come up with meaningful search results for a query like "B&B AB"? It's harder than you might think. Udi Manber, who heads the core search group at Google, discusses the challenges of interpreting queries and how Google handles them. This entertaining talk has plenty of real world examples.
Exponential growth, evolutionary change and the economics of supply and demand combine to create interesting patterns that continually reshape technology. In this panel discussion, Greg Papadopolous, CTO at Sun, IBM's Irving Wladawsky-Berger and Nathan Myhrvold of Intellectual Ventures explore the long term trends in networking and computation that are transforming the computer industry.
The internet has opened up previously unimagined space for innovation, but unintended consequences befuddle our ability to assess risks on the technological frontier. Denise Caruso and Clay Shirky launch Supernova with a lively rethinking of risk, serendipity, and the power of love in a socially networked world.