Yahoo! has been one of the leading companies in the field of content syndication. and has been working to create a Content Syndication Ecosystem where publishers, advertisers, and customers are able to interact. Scott Gatz, Yahoo!'s senior director of personalization products, describes how Yahoo has been able to create an environment where customers get the experience they need; while allowing publishers to develop a repeat daily relationship with their users.
The live web inspires metaphors of time, humanity and freedom, in contrast to the more mundane notions of real estate and traffic on the static web. In this conference keynote, Doc Searls explores these ideas and more in his customarily entertaining and insightful summary of progress in the Syndisphere.
Jonathan Schwartz, President and COO of Sun Microsystems, is a leading voice among a rare breed of Chief Executive bloggers. In this freewheeling session at Syndicate 2005, Schwartz talks with Doc Searls, another well known blogger and Senior Editor of Linux Journal. The two take on a wide-range of topics revolving around openness, and how to make the most out of syndication.
Larry Weber, Chairman and CEO of W2 Group, Inc. asks the question: "Why in a world of micro-segmentation, have we created the two largest media companies in the world, who do not develop any content themselves?" From nearly 20 years of leadership experience in technology marketing and public relations, Larry develops a case for how and why the media landscape is changing so dramatically, and what marketing must do to keep up with the pace.
The blogosphere is changing how customers gather and consume information about the marketplace. Scott Anderson, Hewlett Packard's Director of Enterprise Brand Communications took a huge step in bringing his company in line with the principles of open dialogue with its customers through the blogosphere. In this program Scott describes the experience and the challenges of evolving corporate communication beyond the static web and into the live web.
The internet is starting to completely transform the distribution of multimedia content, and it's more than just delivering video over IP. At the 2005 Syndicate conference, Jeremy Allaire of Brightcove explains how using the internet is revolutionizing the distribution of video and multimedia products, creating a richer user experience and allowing producers greater freedom and reach for their products.