Tools of Change Conference
Once Andrew Savikas took over as CEO of Safari Books, he realized a few things about the online subscription model. First, he realized Safari Books has had a 100% growth each year for the last ten (10) years. Second, he witnessed the number of tablets double over Christmas 2011. This meant that customers were becoming accustomed to reading online and using online subscription services. In this keynote, Andrew suggests that subscription models offer a bona-fide business model for publishers of many genres of books.
How To Be Black is a book that has shades of gallows humor, racism, satire, autobiography and self-help. But throughout the comical and anecdotal narrative of the book runs a low vein, an undertone that challenges the fallacious social beliefs about racial stereotypes. Its author Baratunde Thurston explains how the book began, what the book is about, why he wrote it, and how it evolved as he was writing and producing it. In the end it is a fascinating exploration of the future of publishing, today.
Remember the smell of old books from your first visit to a library? For many, it brings back fond memories. Unfortunately, in the mad dash to create the future of publishing, libraries are misunderstood and often overlooked. In this keynote, Barbara Genco, shares the results of research to better understand the relationship between libraries and their patrons. So far, the research provides powerful evidence that libraries are a key piece in the future of publishing.
Do you remember hearing about the massive opposition to SOPA and ACTA? It was a surprising show of unity, and helped temporarily defeat these efforts. Joe Karaganis has been studying global copyright infringement. In a recent report, Joe explains why "piracy" is too easy to stop. He also describes a global problem where less developed countries are prohibited from gaining access to information. In response, he recommends establishing "shadow libraries" to help students everywhere.
Remember what publishing was like before the Internet? Many do; many still wish publishing was like it was before computers. Surely, publishing has irrevocably changed. In Eric Ries' mind, publishing has now joined the leagues of music and film, and become a software industry. In this keynote, Eric shares an analogy where he compares publishing a book to entrepreneurship. Eric describes how he approached the publication of his own book and ends with a lean startup recipe for any content producer.
Does pizza taste better than broccoli? If you're like most people, you're going to answer pizza. It should come as no surprise then, that many health experts point to our preference for unhealthy food as a leading cause for the obesity problem in the United States. Clay Johnson suggests that a similar trend is happening in the way we consume content. In this keynote, Clay illustrates how our web preferences are impacting the type of content media companies produce and what we can do to combat our information over-consumption.
It is hard to imagine getting advice on the future of publishing from the Cheezburger Network. Then again, questioning the status quo, and delivering what people really want, is exactly what Ben Huh has done. By using unconventional practices, he has built a group of very popular websites. So maybe it isn't such a surprise that they have published several hit books. In this keynote Huh discusses how they they engineered their books to be best-sellers.
Like most travelers, Gus Balbontin loves new journeys. In this keynote, he shares a collection of stories about adventure. Some of them are about the history of Lonely Planet and some are about his own history with the company.
By leading the shift of Lonely Plant from print to ebooks and apps, he may be on his biggest adventure yet. But this isn't the first transformational journey Lonely Planet has been on. Balbontin shares three three lessons learned, to guide anyone wanting to take the ebook transformation journey.
Jim Fruchterman of Bookshare believes accessible books can become a profit center for publishers, while still protecting copyright. Formerly, preparing accessible books required an extra step. Now, accessibility can be generated as a by-product of book production. Bookshare has been serving the one percent of individuals qualified through federal funding for free access for the print disabled. But there is an untapped market of others who would willingly buy accessible materials.
Just picture trying to write a best-selling book if you had no marketing, no talent, and weren't a celebrity. Keeping in mind these challenges, author Kathy Sierra presents her formula for creating a highly desirable book for modern readers. Using personal examples, she explains her process for writing, but with a slightly different focus. Sierra explains how to shift the focus of publishing and in the process challenges everyone to consider their audience more completely.