Web 2.0 Conference
In the last decade, social media has changed the way we live our lives. We have all become high producers and consumers of social data. The data we generate is not just data, though. It tells our story. It is biographical. However, access to social data so far has been governed by APIs, and any API with a terms-of-service is restrictive. What if we could provide you a one-stop shop, an unrestricted, seamless, single point of access for all your social data; and you owned it all? Jeremie Miller, jabber/XMPP creator, has "Singly" to provide this.
Amazon has a virtual supercomputer you can rent by the hour, and it is cheap too. Alyssa Henry from Amazon discusses the company's Elastic MapReduce web service for businesses, researchers, data analysts, and developers to easily and cost-effectively process vast amounts of data. It uses a hosted Hadoop framework running on the web-scale infrastructure of Amazon Elastic Compute Cloud (Amazon EC2) and Amazon Simple Storage Service (Amazon S3)that can be quickly switched on and off. Hear how over 560 billion objects are tracked worldwide.
Mike McCue, a serial web entrepreneur, compares his latest venture, Flipboard, to the 1957 Jaguar XKSS. Flipboard, a "social magazine" for the tablet, brings the best of print production values and sprinkles in social aspects in a web interface that is out to make a new premium web category. Mike describes his perspective, with online examples, of how art fits into his business model.
Our digital world with its huge amounts of data is evolving rapidly and often times in an uncharted manner. Brad Rencher of Adobe Systems says we need to know how to measure the impact of digital activities. He suggests we look at the problem from three directions: socially, through the use of mobile devices, and with data analytics. He offers case studies of successful and failed approaches to help businesses develop a line of sight to follow for digital success.
You want to know what's actually happening on your website? Google Analytics is a powerful tool that enables the following of website traffic. Susan Wojcicki, a senior vice president at Google, presents different features of Google Analytics, including innovations like dynamic diagrams, possibility of sorting data by many different criteria, custom variables, premium version for businesses that want SLA or more custom functionality, and a new feature that enables real time monitoring of web site traffic.
Michael Dell discusses with John Battelle the development, goals, challenges and Dell's place within the IT industry. He founded Dell, Inc., and directed the company for over twenty-seven years to its present $60 billion value and 120 thousand employee size. He is an industry expert and offers insider views here about the state and direction of this major industrial segment as it impacts the way we live and interact.
Have writers been 'disintermediated,' like other 'middlemen,' from the relationship between their content and readers? Joanne Bradford, the CMO and Chief Revenue Officer of Demand Media, one of the largest content vendors on the web, talks to this point. Demand Media provides service articles and videos, the most popular being eHow.com. Bradford gives advice to writers on how to win the content game: Know what you're good at, build your fan base, learn the technology, and be prolific.
Would you like to be able to port your friends list from Google Plus to Facebook, or vice versa? Would you like Facebook to integrate with more services you use, even if it means sharing your personal data with those third-party services? Bret Taylor, then the Chief Technology Officer at Facebook, answers these important questions and talks about the challenges in finding the right balance between data portability and data privacy, and between catering to the needs of Facebook power users and keeping the design simple.
Twentieth century advertising is caricatured as hucksters selling the 30-second TV commercial as a panacea for market obscurity. These days, advertising, experiential marketing, and public relations have taken off in the digital space. Michael Roth, head of Interpublic, says they have done some good business investing in digital and social media, besides their early investment in Facebook, and are set to offer the most responsive transmedia campaigns to their clients' needs.
John Partridge, President of Visa, Inc., and Dan Schulman, Group President, Enterprise Growth at American Express, are two of few people at the helm of the digital commerce evolution. How will the future of digital commerce look? They answer this intriguing question as they speak to John Battelle at the recently held Web 2.0 conference and discuss the exciting opportunities and challenges ahead in the area of digital commerce.