Google Analytics is a free web tool that generates detailed statistics about site visitors, and enables anyone who has website traffic to be aware of what is actually happening on their site. Susan Wojcicki, a senior vice president at Google, presents different features of Google Analytics—she explains the importance of diagrams that show how users are moving around a site, what are they doing and when are they leaving. She introduces dynamic flow diagrams, called flow visualization, that are actually data told in a story.
Some of these new features enable the possibility of sorting data by many different criteria, which helps owners to follow the exact part of the data they are interested in—included are custom variables, which allow adjustments of this tool to the specific requirements of the website owner. For example, if you introduce or offer something on your website, you would want to have feedback information as soon as possible—Susan Wojcicki also presents a new feature called Real Time Data that shows what is happening on your website instantly, as well as changes in flow in real time.
Hear in this talk further descriptions of how these tools may be leveraged by a website owner.
This free podcast is from our Web 2.0 Conference series.