Amazon has a virtual supercomputer you can rent by the hour, and it is cheap too. Alyssa Henry from Amazon discusses the company's Elastic MapReduce web service for businesses, researchers, data analysts, and developers to easily and cost-effectively process vast amounts of data. It uses a hosted Hadoop framework running on the web-scale infrastructure of Amazon Elastic Compute Cloud (Amazon EC2) and Amazon Simple Storage Service (Amazon S3)that can be quickly switched on and off. Hear how over 560 billion objects are tracked worldwide.
Mike McCue, a serial web entrepreneur, compares his latest venture, Flipboard, to the 1957 Jaguar XKSS. Flipboard, a "social magazine" for the tablet, brings the best of print production values and sprinkles in social aspects in a web interface that is out to make a new premium web category. Mike describes his perspective, with online examples, of how art fits into his business model.
Our digital world with its huge amounts of data is evolving rapidly and often times in an uncharted manner. Brad Rencher of Adobe Systems says we need to know how to measure the impact of digital activities. He suggests we look at the problem from three directions: socially, through the use of mobile devices, and with data analytics. He offers case studies of successful and failed approaches to help businesses develop a line of sight to follow for digital success.
You want to know what's actually happening on your website? Google Analytics is a powerful tool that enables the following of website traffic. Susan Wojcicki, a senior vice president at Google, presents different features of Google Analytics, including innovations like dynamic diagrams, possibility of sorting data by many different criteria, custom variables, premium version for businesses that want SLA or more custom functionality, and a new feature that enables real time monitoring of web site traffic.
Once Andrew Savikas took over as CEO of Safari Books, he realized a few things about the online subscription model. First, he realized Safari Books has had a 100% growth each year for the last ten (10) years. Second, he witnessed the number of tablets double over Christmas 2011. This meant that customers were becoming accustomed to reading online and using online subscription services. In this keynote, Andrew suggests that subscription models offer a bona-fide business model for publishers of many genres of books.
President of StrangeLoop Networks Joshua Bixby guides us through what he calls the Mobile Revolution. He presents us with data his company has collected over the years in specific (though anonymous) case studies relating to the increase of mobile website traffic. The figures are compelling and the message even more. New entrepreneurs as well as internet-business veterans need to pay attention to the mobile market. It is already a non-negligible facet of internet commerce and will continue to grow in years to come.
Twentieth century advertising is caricatured as hucksters selling the 30-second TV commercial as a panacea for market obscurity. These days, advertising, experiential marketing, and public relations have taken off in the digital space. Michael Roth, head of Interpublic, says they have done some good business investing in digital and social media, besides their early investment in Facebook, and are set to offer the most responsive transmedia campaigns to their clients' needs.
Tim Morrow, Head of Channels at Betfair, an online gambling & betting company chronicles Betfair's journey on delivering a high-performance website. Confronted by a slew of customer feedback and slow load times, Betfair found itself losing out on the high-stakes world of Internet betting. In June, 2011, the company offered a customer-commitment to deliver three second page load times. Tim Morrow takes us through Betfair's cultural and technological journey as they bridge the gap between current performance and their promise to customers.
Hold on to your smartphones -- she's been criticized for talking too fast with too many ideas before and she intends to do it again now. Mary Meeker, formerly managing director at Morgan Stanley and now partner at famed Internet venture firm, Kleiner Perkins Caufield and Byers, reports on Internet trends. In this talk, recorded on 10/18/2011, Mary tries for twelve trends in twelve minutes. Things are looking up, with ever-faster adoption of devices, a new audio push, and e-commerce on the rise.
Dr. Moira Gunn talks with author, journalist & editor, Fran Hawthorne, about her new book, Ethical Chic: The Inside Story of the Companies We Think We Love and reviews your favorite ethical products.