Apple has built a successful retail store business that is based on giving customers a unique and positive experience whenever they enter the store. Carmine Gallo describes how other businesses can take advantage of the Soul of Apple to develop service strategies that will make them more profitable by considering every aspect of their customers and their needs.
In a relaxed interview, Allan Alasdair gives us his take on geolocation today as the Where 2012 conference opens. Alasdair pursues concepts he set forth in the 2011 Where Conference that addressed Apple's iPhone sensors which now allow near-ubiquitous data sharing. He describes a new tracking system being prototyped at the University of Exeter, where data sets can shed light on how campus facilities can be used and student performance evaluated.
In a time when iPad apps may become as popular as the Barbie dolls or Hot Wheels toy cars of the past, there are only a few that rise to the notoriety worthy of a closer look. Peter Myers briefly interviews two people associated with unique successes on the tablet and touch-device landscape.
People like free, especially when it comes to apps. Ben Lorica, a Senior Analyst at O'Reilly Media, Inc., summarizes the popularity and economic trends of apps for both iPhones and iPads. He also presents statistics on how long apps stay popular, what makes them popular, and why price might not be a major factor after all.
"Users beget content, which begets more users." That's how Jeremy Stoppelman, Co-Founder of Yelp, explains how he adds a million reviews every few months, more than 10 million in total in a massive base of local information. Sought after by investors and partners for their ability to curate and moderate local content, Yelp is a heavy user of mechanical turk to ensure content is valuable. As Stoppleman puts it "we're trying to get consumers to the best local businesses."
Every user experience embodies its creators' experience. All of its creators, not just the single person with the title "user experience designer." Justin Maxwell has come to believe that conflict in an organization will be apparent in its products. A team that gets along and has fun will create fun products. Justin gives a clear definition of user experience and concludes, "User experience is multi-dimensional, is evolving, and cannot be designed."
Jef Raskin started Apple's Macintosh project, and he wants to set the record straight. He decries mistakes in published accounts of the creation of the Macintosh. For example, he cites the "creation myth" that the Mac was built by "college drop-outs and intuitive engineers flying by the seats of their pants." Jef spices his account with anecdotes of square pixels, one-button mice, bit-mapped fonts, and more. A longtime BayCHI member, Jeff passed away a year after this program, the last of his six BayCHI appearances since 1994.
Apple's Steve Jobs has a reputation for innovation, particularly Apple's company slogan of "Think Different". Carmine Gallo wrote a book that reviewed Jobs' presentation secrets and now details his innovation secrets. Gallo discusses his book, including the seven points of innovation followed by Steve Jobs. Gallo also talks about the thought process that led to this follow-up to his previous successful book.
Mike Arrington and Tim O'Reilly engage in a spirited exchange. O'Reilly argues that companies competing against Google, Apple or Facebook should strike out into new territories. Quoting Sun Tzu, O'Reilly admires PayPal for carving out a new niche, while he gives Apple's iPhone group kudos for outflanking competitors. Arrington worries about a potential privacy disaster at Facebook.
Technology reporter Glenn Fleishman discusses a number of current networking and mobile issues. Beginning with an examination of a newly found hole in the 802.11 standard, he also discusses WiFi security issues and how both enterprises and the personal users are dealing with them. Glenn also reviews such topics as location data, the now legal ability to jailbreak the iPhone, and his objections to the DMCA.