Jonathan Schwartz

President, Sun Microsystems

Supernova 2005
39 minutes, 18.2mb, recorded 2005-06-21
Jonthan Schwartz
In the openening session from Supernova 2005, host Kevin Werbach interviews Jonathan Schwartz, president of Sun Microsystems. They cover a lot of ground, but the dominant theme is the ways in which technology and control of technolgy are decentralizing: moving into the hands of users. As Kevin suggests, consider a world in which one billion people will have camera-enabled mobile devices.

Innovation certainly isn't dead, says Jonathan. As computing continues to get cheaper (a trend that began when employees demanded PCs from formerly centralized IT departments), decision making also migrates to lower levels within organizations. It's massive decentralization. It's even having an effect on media and entertainment, as users demand that they be able to listen and watch what they want and when they want.

It wouldn't be an interview with Jonathan if the subject of blogging by executives of public companies didn't come up. He describes what he's learned about public and internal blogging -- Are they really separate? -- and the importance of openness and transparency, even in public, or perhaps particulary in public.

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Jonathan Schwartz is the President and COO of Sun Microsystems, Inc. In this role he is responsible for operations and execution of Sun's day-to-day business including Systems, Software, Global Sales Operations, worldwide manufacturing and purchasing, customer advocacy and worldwide marketing. Prior to this position, he served as EVP of Sun's software group where he was responsible for the company's software technologies and business. He is also one of the most high profile corporate bloggers around.


This program is from the Supernova 2005 series.

This free podcast is from our Supernova series.