The Future of Music

Gerd Leonhard and David Kusek

Voices in Your Head
39 minutes, 18mb, recorded 2005-03-08

The music-industry incumbents are threatened by the new technologies of music distribution. How are they reacting, and how are musicians using the Internet on their own to make more money for themselves? In this interview with two music-industry insiders, Dave Slusher discovers the current state of digital music and possible courses for the future.

David Kusek and Gerd Leonhard are the authors of the new book "The Future of Music" from Berklee Press. This book examines the assumptions built into the current music industry and its distribution mechanisms, discusses ways in which the ease of digital distribution and P2P technologies could be tapped, examines alternate payment mechanisms and licensing schemes, and looks to the future of music creation.

David Kusek is a musician, and at the age of nineteen he co-invented electronic drums at Synare, which helped ignite the disco era. He is also a co-developer of the Musical Instrument Digital Interface (MIDI) standard that opened up electronic music to literally millions of people and is currently vice-president of Berklee Music.

Gerd Leonhard is a music futurist and entrepeneur, former CEO of LicenseMusic.com ,a company that revolutionized music licensing, reducing the average transaction time for music licenses from six weeks to two hours. He is currently CEO of the ThinkAndLink, a boutique advisory agency based in Basel, Switzerland and San Francisco.


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