M.R. has tracked the trends in the software industry and has narrowed them down into what he calls four seismic changes. He talks about how these seismic changes are affecting a large number of software organizations and more importantly how it's affecting buyers of software. He also talks about a power shift from IT vendors to customers which is making formal customer satisfaction measures more important than ever.
These changes, along with the movement from proprietary to open source products, are affecting the business and organizational models of software companies. He talks about how new models like subscription based and service oriented software offerings are moving to center stage and will further evolve. He also takes a peek into a crystal ball on how software companies will differ in their organization five years from now.
Madhavan Rangaswami packs a very interesting talk into a very short time.
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Madhavan "M.R." Rangaswami co-founded Sand Hill Group LLC, and has been a strategic advisor to several fast-growing companies. He has held global VP marketing positions at Baan Company, Avalon Software, and Oracle Corporation. M.R. was profiled on the front page of the Wall Street Journal and has been named in Forbes' "Midas 100 List" as one of the most influential investors in technology. He holds an MBA from Kent State University and a bachelor's degree from the University of Madras.
This presentation is one of a series from the Software 2005 held in Santa Clara, California, April 26-27, 2005.
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This free podcast is from our Software Conference series.