Tools of Change Conference
Bill Burger describes the social disruption happening in the publishing industry because of new technologies and business models for content distribution. He shares several examples of these disruptive new models for content publishing and gives advice to publishers on staying relevant in these changing times when people value the technology that brings them the content they want as much as the content itself.
Dictionaries may look like books, but they don't act like them. In this presentation of the O'Reilly Tools For Change conference, Erin McKean, Chief Consulting Editor for American Dictionaries at Oxford University Press, explains the characteristics of books, why the book isn't a good form for dictionaries to take, and how the information in dictionaries could better be disseminated.
Wouldn't it be amazing if you could hold a "book" in your hands which had hyperlinks? Why would that be amazing, you ask? Well, what if the hyperlink triggered a process that makes a nearby computer, for example, play an MP3 of animal sounds that match the story? In this keynote presentation from the 2007 O'Reilly Tools of Change for Publishing conference, Manolis Kelaidis introduces blueBook, his prototype that merges the analog and digital worlds of books.
Dale Dougherty, General Manager of the Maker Media Division of O'Reilly Media tells why he looked past the web and chose a printed format as the most compelling one through which to communicate to tech-savvy builders. His ventures, Make and Craft magazines, then formed a springboard for blogs, the Make website, and annual Maker Faires. In this talk he "sings the praises of print", reminding us not to make the mistake of focusing on the new while ignoring old technology, which often gives us a far more compelling and immediate experience.
At the Tools of Change Conference 2007 Tim O'Reilly interviews Bruce Chizen, then CEO of Adobe Systems Inc., about the revolution in the publishing industry and Adobe's products. Through their publishing solutions, Adobe has a strong influence on both the print and online worlds. Listen to the story of the transition from Postscript and PDF to Adobe AIR and Digital Editions, which can be seen as the transition from print to electronic publishing.
With the web upending traditional distribution models, publishers need to understand how their content is valued by the audience. In this talk, Jeff Patterson, CEO of Safari Books Online, shares research on the information seeking habits of their client base of IT professionals. As users weigh the worth of information in exchange for their time, money and attention, publishers must grasp not just what is sold, but what is read, used and reused.
The explosion of free user generated content on the internet is both a threat and an opportunity to the traditional publishing industry. Jimmy Wales, founder of Wikipedia, tells how his new company Wikia will "fill in the rest of the library" around the Wikipedia. Wikia is a collection of books, guides, and references much more thorough and exhaustive than the articles on Wikipedia and is creating new kind of content that has never been feasible before.
Tim O'Reilly is known and respected in the technology community as a successful prognosticator of future trends. In 2004 he began referring to a variety of converging Internet trends as Web 2.0. While the phrase quickly became a lightening rod for attention and criticism, many believe that it accurately reflects a new wave of Internet innovation. In this presentation from the 2007 O'Reilly Tools of Change for Publishing Conference, O'Reilly turns his attention to how Web 2.0 trends are creating new challenges for the publishing industry.
When the marginal cost of producing something tends to zero, the smart thing to do is to treat it as zero and get ahead of the competition: give it away for free in order to sell something else. You can build whole businesses around giving stuff away for free. Chris Anderson, Editor in Chief of Wired magazine and author of "The Long Tail", puts his money where his mouth is. He's giving away the audio version of his new book, "Free: the Economics of Giving Stuff Away". In this talk he shares some ground-breaking ideas about making his next book almost free.
In a keynote presentation from the 2007 O'Reilly Tools of Change for Publishing Conference, Brian Murray, Group President for HarperCollins Publishers, provides a textbook business strategy analysis of dealing with rapid change. During his presentation, Murray provides details of the 6 step process HarperCollins used to react to the dramatic changes in the publishing industry.