When the marginal cost of producing something tends to zero, the smart thing to do is to treat it as zero and get ahead of the competition: give it away for free in order to sell something else. You can build whole businesses around giving stuff away for free. Chris Anderson, Editor in Chief of Wired magazine and author of "The Long Tail", puts his money where his mouth is. He's giving away the audio version of his new book, "Free: the Economics of Giving Stuff Away". In this talk he shares some ground-breaking ideas about making his next book almost free.
Dr. Moira Gunn speaks with author Dr. Fritjof Capra, about "The Science of Leonardo - Inside the Mind of the Great Genius of the Renaissance."
In this talk, Giovanni Gallucci, a search engine optimization and social media expert, a speaker, blogger and co-founder of Dexterity Media, spills out the secrets of a successful online marketing philosophy that leverages the communal strength of social networks such as MySpace, Facebook, etc. He contrasts social media against traditional marketing by providing case studies of companies that succeeded as well as those that've failed at it.
In a keynote presentation from the 2007 O'Reilly Tools of Change for Publishing Conference, Brian Murray, Group President for HarperCollins Publishers, provides a textbook business strategy analysis of dealing with rapid change. During his presentation, Murray provides details of the 6 step process HarperCollins used to react to the dramatic changes in the publishing industry.
As consumers continue to adopt using media on demand, developers are working to come up with tools that allow computer users to access material. Deeje Cooley, product manager for Adobe, joins Phil and Scott to discuss the Adobe Media Player (AMP), which allows a user to watch their favorite shows, anytime, anywhere. It also allows content businesses new waysto create, deliver, and monetize high-quality content and advertising through a customizable cross-platform player that supports both downloaded and streamed media.
In mid 2006, YouTube served approximately 100 million videos in a single day. To maintain a website of that scale, one would imagine YouTube has hundreds of DBAs. But in fact, there are just three people that make it all work. Paul Tuckfield, the MySQL DBA at YouTube shares horror stories about scalability at YouTube and how he coped with them to keep the show going everyday, while learning important lessons along the way.
Dr. Moira Gunn speaks with Michael Krasny, the host of KQED's award-winning Forum program. They talk about the essential need to cover science and technology in all programming.
Since his early attraction to the new Internet industry in the early 1990's Jake McKee has slowly moved to the center of the growing debate over the use of social media within businesses. Factors impacting this debate include the organizational changes required to embrace social media, the need to acquire social media technology, and dealing with management resistance. In this interview, McKee shares his experiences with helping organizations brainstorm, detail, and implement strategies for engaging with and learning from their customers.
One of the most important byproducts of the lower costs of mass storage is that virtually everything can now be saved forever. In addition, the ability of an artist to self-produce and reach an audience has made the future hopeful for both the creator and the consumer. Gerd and Glen discuss how these changes will make the future less hopeful for the intermediaries.
User generated content has clearly changed the world. With the explosion of blogs, recordings, and videos, consumers have now become publishers. Gerd and Glen discuss how the desire of so many people to say so much will continue to grow unabated. They talk about how PR firms are now trying to reach bloggers and how Hollywood is now looking at YouTube and other video sites to find the next group of filmmakers.