Michael Geoghegan interviews Paul Colligan about his forthcoming book, "The Business Podcasting Bible," which is directed at the executive who is trying figure out what podcasting means for their business. They discuss how podcasting creates a level of intimacy with your target audience that isn't available through other media, and why it is a must-have tool in your marketing toolbox.
As an experienced technology marketing expert, PodShow's Aaron Burcell is able to show that podcasts have become a unique and sought after form of user-generated media. In addition to PodShow's work to remove some of the technological issues facing podcasters, Burcell also talks about their efforts to collaborate with advertisers, giving content producers the ability to make good money. Lastly, he discusses the Podsafe Music Network and how it gives musicians the chance to reach a larger audiences directly, through podcast play and through direct download.
With proprietary software companies spending more than 50 percent of their budgets on sales and marketing, open source's alternative appeal continues to expand. Customer relationship management (CRM) software and services is one newly-affected market. Use of SugarCRM is growing despite the current dominance of proprietary solutions from Oracle and Salesforce.com. Listen to John Roberts talk about SugarCRM's origins and business model.
O'Reilly Media collects and analyzes the data from its book sales, its technology conferences, and from its online communities. The results are compiled into an informal zeitgeist, which is commonly referred to as the "O'Reilly Radar". Tim O'Reilly, CEO of O'Reilly Media, shares what is on his radar screen during the keynote address from EuroOSCON, on October 18, 2005. Some of the blips on the Radar screen include Ruby on Rails, mashups, Greasemonkey, internet telephony, and rich media.
There are four screen networks that touch the everyday lives of many consumers: TV, Web, mobile phones, and out-of-home media. Stephen Randall, CEO of LocaModa and founder of Symbian, explains that, without a strategy to connect the dots between these four screens, the target market or many products and services might just as well be on the dark side of the moon.
Larry Weber, Chairman and CEO of W2 Group, Inc. asks the question: "Why in a world of micro-segmentation, have we created the two largest media companies in the world, who do not develop any content themselves?" From nearly 20 years of leadership experience in technology marketing and public relations, Larry develops a case for how and why the media landscape is changing so dramatically, and what marketing must do to keep up with the pace.
Advertising on the internet has gotten big again, and much of today's advertising power is now in the smaller markets of blogs and niche publishers. Patrick Gavin, the president of Text Link Ads, talks with Larry Magid about the different ways that advertisers and publishers can be matched up to the benefit of both parties, as well as the different types of ads that small publishers can offer. Gavin, an expert on search engine optimization, also discusses some current topics in SEO.
Now ten years old, and with 975,000 independent vendors, Amazon.com is one of the classic long-tail online companies. Its new CTO, Werner Vogels, talks openly with Halley Suitt about the company, their policies for making data available to others (while protecting customers' privacy, and the state of search engines. Werner says that search is still in its infancy, but it's like dancing bears: the novelty alone makes it look pretty good.
Internally, Amazon.com is "organized chaos," deploying small teams to implement new systems. Externally, they've learned valuable lessons from the knowledge of their customers'reviews to build out a large-scale network
of shared intelligence. [Memory Lane with Halley Suitt audio from IT Conversations]
The Long Tail is a phrase coined by Chris Anderson, the Editor-in-Chief of Wired magazine, for the statistical distribution of sales observed by online businesses. In this talk he explores the economics of the long tail and shares his insight on the effects it might have on future business models. He discusses how distribution networks like Amazon, iTunes and Netflix have shown that the right side of the curve which forms millions of niches can be as big a market as the chart toppers. [ETech 2005 audio from IT Conversations]
"95% of the shows fail!" states Mark Cuban. Of course, he would know best - he's responsible for pioneering streaming media with Broadcast.com which he sold to Yahoo! for millions of dollars. He's also the man behind the success of the Dallas Mavericks. And now he's trying to do the same with HDNet: bring high definition programming to your living room. Host Larry Magid talks to Cuban about everything from piracy to the special makeup required for HDTV. [Larry's World audio from IT Conversations]