The talk focuses on the four main tenets of reducing mass, embracing constraints, getting real in the process of development and managing debt. Jason explains how he learned that less is more when it comes to features and emphasizes the importance of building "half a product, not a half assed product". The success of Basecamp has shown that the lessons 37signals learned in building it are of enormous value.
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Jason Fried is the founder of 37signals, an influential Chicago-based web application design firm. 37signals' Basecamp (web-based project management), Backpack (web-based personal information management), and Ta-da List (web-based to-do lists) products are used on a daily basis by tens of thousands of people and small businesses in over 50 countries.
This presentation is one of a series from the O'Reilly Emerging Technology Conference held in San Diego, California, March 14-17, 2005.
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This free podcast is from our Emerging Technology Conference series.