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Emma Watson shows off a Burberry bag
Emma Watson shows off a Burberry bag
Emma Watson shows off a Burberry bag Emma Watson in a Burberry trench coat Emma Watson shows off a Burberry Woolf bag Emma Watson stars Harry Potter

Harry Potter star Emma Watson charms Burberry

Laura Craik, Fashion Editor

It's a darned sight nicer than her Hogwarts uniform.

After weeks of speculation, Emma Watson has finally been unveiled as the new face of Burberry, joining a roster of past stars that includes Kate Moss, Rachel Weisz, Agyness Deyn and Stella Tennant.

Shot by Mario Testino in Westminster, a stone's throw from Burberry's headquarters at Horseferry House, the images capture Watson looking winsome in a variety of classic trench coats from the autumn/winter collection.

Dangling off her arm are a bevy of cute accessories, from hot male models du jour Tom Guinness, Charlie France and Douglas Booth to Burberry's Woolf bag, a capacious suede tote with embroidered overlay costing a cool £1,095. The collection is inspired by Virginia Woolf and the Bloomsbury set.

Gallery: Emma Watson to Kate Moss - Burberry's celebrity campaigns

Despite persistent rumours linking her to Chanel, and her ubiquitous presence at international fashion shows, Burberry is the first major advertising campaign that the 19-year-old Harry Potter star has snagged. It is likely to swell her estimated £8 million fortune by six figures.

“Having known and admired the lovely Emma Watson for quite some time, she was the obvious choice for this campaign,” said Burberry's creative director, Christopher Bailey.

“I wanted the images to represent the rich history and modernity of Burberry while reflecting a quiet beauty, timelessness and strength that is particularly significant today.

Emma has a classic beauty, a great character and a modern edge. Her charm, intellect and brilliant sense of fun made the whole shoot feel like a picnic on the Thames.”

He added: “I felt Emma would be strong enough to hold the campaign as the only girl, and I loved the idea of her being surrounded by these young, cool British guys.”

Watson first appeared as Hermione Granger alongside Daniel Radcliffe and Rupert Grint in Harry Potter And The Philsopher's Stone in 2001.

The sixth film Harry Potter And The Half-Blood Prince is released on 15 July.

Last week Watson suffered a minor back injury and was advised not to go to the Raisa midsummer ball, hosted by Mikhail Gorbachev, where J K Rowling had been a guest.

In the middle of a long film schedule, she was sorry to miss the charity event which she attended last year — memorably posing next to an eagle.

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Here's a sample of the latest views published. You can click view all to read all views that readers have sent in.

She looks very nice. Good luck to her.

- Jenny, san francisco ca ( ex-londoner)

Gothy, grungy look. Magic!

- Frank, Home Counties, England.

she's very beautiful i love her style

- Kwan, thailand

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