The Huffington Post
The best social content on the web
The Huffington Post is one of the fastest-growing, most influential properties on the internet.
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About our audience:
HuffPost users regularly influence their social networks, both online and off:
- 39MM monthly UVs
- Users spend 36 minutes each month on Huffington Post
- Users are 30% more likely to have a HHI of $100K+
HuffPost users are more social:
- 62% more likely to share content on their social media accounts
- 41% more likely to become a fan/follow a brand
- 26% more likely to post comments on content
HuffPost premium content:
Premium content on the Huffington Post sparks conversations, placing your brand in the middle of the dialogue:
- The Huffington Post covers a wide variety of topics like politics, entertainment, business and travel by combining aggregated news content with over 6,000 original blogs
- Noted bloggers include President Barack Obama, Alec Baldwin, and Justice Madeline Albright
Content insights:
- David Wood’s 10-part series, “Beyond the Battlefield” about wounded US soldiers won the Huffington Post its first Pulitzer Prize, April 2012
- Huffington Post articles receive 37M social actions each month
- Since AOL acquired the Huffington Post in 2011, HuffPost’s monthly UV’s have grown 26%
To learn more about AOL’s partnership with The Huffington Post and the opportunities it presents, please click here.
Source: comScore Media & Plan Metrix March 2012; AOL Internal Data