When starting a small business, there are all sorts of things to learn, and most first-time business owners have probably gone through at least three or four different books on [...]

Despite the criminal implication of the term, Newsjacking has nothing to do with holding the local anchorman hostage until he relents and airs a picture of your missing dog on [...]

You’ve finally opened up your dream business in your hometown and that’s fantastic. Congratulations… but what’s your next step? When it comes to marketing for small business there are many [...]

As a website owner, you probably have a good idea the type of people your page attracts and the type it does not. If you do not—you should! When you [...]

So you’re a small business that’s developed an amazing new product that will give Apple a run for its money. You’ve slaved, scrimped and saved to finance your company on [...]

Marketing begins months before you open your business doors. Without cash flow, small business owners may feel hog-tied when it comes to getting the word out. Social media offers low [...]

Written web content and video are not typically thought of as a dynamic duo. After all, video involves motion and is much more visually stimulating, while written web content is [...]

Your site is a unique product of your thoughts, goals and resources, and the idea of an outside source grading it may seem odd. Why not just do it yourself? [...]

Content analytics can tell you whether or not specific web content rocked. But, if you want to keep on rocking your web content going forward, you still need to dig [...]

To paraphrase Mark Twain, there are two very dangerous things – having too little knowledge or too much of it. While amateur writers and designers might know a little about [...]

Blogging is an effective tool for drawing attention to your business. Time and energy invested into creating a blog on your website does more to put a spotlight on your [...]

Blurbs are super-short promotional items which, due to their brevity, some may think are equally super-easy to write. These folks may assume they can effectively write the blurb themselves without [...]

When website owners and businesses utilize content that discusses other people, companies or entities, there is often an inherent assumption by the time it gets to print that someone has [...]

Why should you forget everything you know about content marketing and start afresh? It is possible to overuse a strategy until it becomes ineffective. The old saying goes, “If it [...]

Producing a website with regularly updated content is no small matter. Ask any serious blog writer or website manager in charge of maintaining the updating of a company website for [...]

If you’re looking for a page of content about a topic, consider thinking outside the usual content box to get a piece that will be more memorable to your readers. [...]

A growing technology useful for company promotions of all kinds is the “flashbook,” called such because it uses Flash technology to make promotional documents interactive. Flashbooks are computerized documents ...

Keeping an eye on how your site is used is one of the best ways to ensure that it’s being used to its full potential. One of the content marketing [...]

Content analytics is a very useful tool these days. In fact, any marketing manager who underestimates the importance of content analytics is bound to run into trouble. Such “trouble” may [...]

There are more ways than ever to share information online. If you blog professionally, or have someone creating content for your business page, you may feel the urge to share [...]

Communicating a benefit to a client in a marketing webinar is like succeeding in a job interview. To succeed, it is essential to respond to opportunities for self-promotion — modesty [...]

Whether you’ve worked with a freelancer for years or hired one yesterday, there are a few obvious and not-so-obvious signs it may be time for a change. As with many [...]

If you are a business owner with a website, and you’re trying to build authority in your particular business niche, you know that the phrase “Content is king” is not [...]

Lunch. Spago. Beverly Hills. You’ve timed it, stopwatched yourself practicing in the mirror, so you know the pitch will take six minutes, the chance of a lifetime soaring or crashing [...]

Good content marketing is the driving force behind many businesses lately, but not knowing how to approach or implement it can be intimidating to developers and other techies who have [...]

Successful Internet marketing has many business owners puzzled and maybe even a little afraid to enter the game. It’s new, it’s esoteric, and how do you know if it’s doing [...]

As a home-based business owner, you wear many hats in your business life: administration, management, marketing and sales, financial, warehousing, shipping, and production of services and products. Whether part-time or [...]

Do you ever work with a writer who bothers you with his or her elegantly formatted posts, great ideas, perfect grammar and attention to detail? Good writers can be such [...]

In those dark days before the Internet, a business owner had to hire the entire ad department when it was time to promote a new product, launch an ad campaign, [...]

Running a business often requires working around the clock. Even with those long hours, a business owner cannot be everywhere at the same time. That’s why hiring a ghostwriter is [...]