Eau, that smells familiar! Gwyneth Paltrow brings in the scents in $2m Hugo Boss perfume ad... year after ex Brad Pitt's Chanel 5 campaign

PUBLISHED: 14:53 EST, 19 September 2013 | UPDATED: 18:11 EST, 19 September 2013

View
comments

Dressed in white with her long blonde locks flowing, Gwyneth Paltrow looks positively angelic in new photos from her Boss Jour Pour Femme fragrance ads.

The actress was reportedly paid $2m for the Hugo Boss campaign which the world first got a sneak peek of in August.

The timing of the fall ad campaign comes one year after her ex-fiance Brad Pitt raised eyebrows by becoming the face of women's perfume Chanel 5.

Scroll down for video

White light: Gwyneth Paltrow looks relaxed and healthy in photos from her Boss Jour Pour Femme ad campaign

While her good friend Beyonce and her frenemy Madonna (no to mention Brad's ex-wife Jennifer Aniston) all have their very own fragrances, the Oscar winner decided to model for an already established brand, just like Brad did.

The 49-year-old actor's ads were met with ridicule, mostly over his spaced-out TV commercial for the perfume, but Gwyneth's campaign has yet to receive any mass feedback.

'I’m so proud to be a part of this new perfume launch from BOSS Parfums,' the actress said in a statement.

Belle de jour: While her friend Beyonce decided to do her own perfume, the actress instead modeled for an established fragrance brand

Blonde ambition: The mother of two has found time to model for Hugo Boss even though she also writes cook books and a blog

'I love that the brand is taking the opportunity to acknowledge the many layers and varying lives of women, and encapsulating it perfectly into a perfume like Boss Jour Pour Femme,' she added.

'For me, Boss Jour Pour Femme is bright, beautiful, and fresh – it’s a definite mood boost. There’s something quietly optimistic about the scent, it’s upbeat and energizing. It’s a nice way to really start my day.'

The modeling gig is just one of many new ventures for the Iron Man 3 star.

In addition to her Goop blog, Gwyneth, 40, has also written a cookbook It's All Good: Delicious, Easy Recipes That Will Make You Look Good and Feel Great, which features recipes 'for the foods she eats when she wants to lose weight, look good, and feel more energetic', according to the description on Amazon.

Her last cookbook was titled My Father's Daughter: Delicious, Easy Recipes Celebrating Family & Togetherness.

On Monday the Glee guest star was in LA promoting her new film Thanks For Sharing. For the event she also wore white.

Interestingly, she wore white as well on the October cover of Marie Claire Australia.