Gossip Girl's Leighton Meester ditches the heavy make-up for a more natural look as she's unveiled as new face of Biotherm

  • Shot to fame on Gossip Girl alongside best friend Blake Lively
  • Announced as new face of Biotherm
  • Sports less make-up in campaign images

By Bianca London

PUBLISHED: 12:26 EST, 18 October 2013 | UPDATED: 14:35 EST, 18 October 2013

Leighton Meester shot to fame as the queen of the Upper East Side, Blair Waldorf, in cult hit Gossip Girl.

Her on-screen best friend Serena - played by Blake Lively - has gone on to land some huge fashion and beauty campaigns and now Leighton looks set to give her a run for her money.

The 27-year-old actress has been unveiled as the new face of skincare brand Biotherm.

Fresh new face: Leighton Meester, who found fame as Blair Waldorf in Gossip Girl, has been unveiled as the new ambassadress for skincare brand, Biotherm

Fresh new face: Leighton Meester, who found fame as Blair Waldorf in Gossip Girl, has been unveiled as the new ambassadress for skincare brand, Biotherm

And keen to show her looks aren't thanks to caking on cosmetics, the actress has opted for a more natural in the campaign imagery.

 

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Speaking about her new role, Leighton said it was 'empowering' to pose without hiding behind make-up.

She added that she 'feels very lucky to be part of the brand', perhaps alluding to the fact Blake has stolen much of the Gossip Girl spotlight.

The actress in the skincare campaign
Leighton works a vampy look

Empowering: The actress said she enjoyed going for a more natural look left, over her usual vampy make-up

Patrick Kullenberg from Biotherm said Leighton was 'an obvious choice' to represent them because of her 'natural talent, energy and beauty'.

While Leighton may be unknown to people who aren't fans of Gossip Girl, that could all change in 2014 as she's set to star in a number of forthcoming films.

She will star in The Judge opposite Robert Downey Jr and Robert Duvall, Life Partners opposite Adam Brody and Like Sunday, Like Rain alongside Debra Messing.

When she's not working, Leighton says she likes to tap into her other creative side: music.

She first crossed into the musical realm as a singer/songwriter in 2009 with an electro pop sound that has since evolved toward folk.

Last year she toured the U.S. as lead singer for acoustic folk group, Check in the Dark, and has used her vocal talents in a number of her on-screen performances.

Big break: Leighton Meester shot to fame as Blair Waldorf on Gossip Girl and has since gone on to land some major movie roles
Big break: Leighton Meester shot to fame as Blair Waldorf on Gossip Girl and has since gone on to land some major movie roles

Big break: Leighton Meester shot to fame as Blair Waldorf on Gossip Girl and has since gone on to land some major movie roles

Best friends: Blake Lively as Serena van der Woodsen and Leighton Meester as Blair Waldorf in the hit show Gossip Girl

Best friends: Blake Lively as Serena van der Woodsen and Leighton Meester as Blair Waldorf in the hit show Gossip Girl



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Not even if she were the last woman on earth.

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Serena might have been femme fatale but Blair was the touchdown :)

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I miss Gossip Girl! Leighton is gorgeous

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Love her! her and chuck MADE gossip girl so Im honestly baffled as to why Blake Lively got all the attention. Shes gorgeous - yes but I think Leighton is so much more beautiful and can act her designer socks off !! xoxo

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WOW! She is absolutely gorgeous.

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Everyone take note less is more (especially make-up and fake tan)!

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She looks extremely pretty without make-up.

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Wow, there's a really pretty girl under all that makeup.

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Make-up or not, she's a pretty girl.

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wow she is gorge! however Biotherm is tested on animals so F investing in them. she has some make up on and everything is retouched, regardless she's very , very pretty... shame she's the face of a pro cruelty company. do famous people ever do any research on products before they indorse them or is it just different values? thats life i guess.

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