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Wikipedia editors, locked in battle with PR firm, delete 250 accounts

Investigation follows reports that Wiki-PR scored Viacom, Priceline as clients.

Wikipedia founder Jimmy Wales.

Wikipedia editors have disabled hundreds of paid Wikipedia editing accounts in recent weeks as part of a campaign against so-called "sockpuppetry."

The efforts were described in a statement published this morning by the Wikimedia Foundation, in which director Sue Gardner acknowledged that "as many as several hundred" accounts belong to editors who are being paid to promote products or services on the site. That's a violation of Wikipedia policies and terms of use, Gardner noted. "As a result, Wikipedians aiming to protect the projects against non-neutral editing have blocked or banned more than 250 user accounts," continued Gardner. "The Wikimedia Foundation takes this issue seriously and has been following it closely."

The statement follows reports earlier this month in the The Daily Dot and last week in ViceThe stories describe the increasing amounts of money flowing toward paid editing of English-language Wikipedia pages. According to both articles, Wikipedia editors attribute the growth in paid edits to a company called Wiki-PR.

The Daily Dot interviewed four Wiki-PR clients who said they paid between $500 and $1,000 to have articles written and then $50 a month for ongoing "page management" services. For its article, Vice spoke to a college dean who paid $1,500 for a profile to be written—and then was asked to pay another $800 for 30 days of "media relations efforts" when the page kept getting deleted.

Unfortunately for Wikipedia editors, Wiki-PR recently had success in attracting larger corporate clients. In a tweet captured by Wikipedians in September, Wiki-PR's head of sales boasted of snagging Viacom and Priceline as clients.

"I don't give two shits if they write articles about websites that sell erectile dysfunction pills," said longtime Wikipedia editor Kevin Gorman in an interview with Vice. "They're immediately obvious to the casual user as lame spam. I'm much more worried about what happens when an unethical outfit manages to start getting major clients and start controlling articles that our average reader assumes are not written by corporate flaks."

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103 Reader Comments

  1. Quote:
    "I don't give two shits if they write articles about websites that sell erectile dysfunction pills," said longtime Wikipedia editor Kevin Gorman in an interview with Vice. "They're immediately obvious to the casual user as lame spam. I'm much more worried about what happens when an unethical outfit manages to start getting major clients and start controlling articles that our average reader assumes are not written by corporate flaks."


    Shouldn't he be concerned that eventually wikipedia readers will just start assuming that every single article is written by a corporate shill and abandon the website for another source of information that they feel is not selling out to the highest bidder?
    1830 posts | registered
  2. Did they revert all the edits? Otherwise, I don't see how this is meaningful. They'll just open new accounts.
    22176 posts | registered
  3. These kinds of shenanigans are why I assume that most PR people are career-liars, until proven otherwise.

    Last edited by Liquid Snake X on Mon Oct 21, 2013 11:59 am

    318 posts | registered
  4. I applaud the effort, but talk about a Sisphyean task.

    Then again, when doing research on anything more serious than a plot summary I tend to only use the article for the references as a jumping off point for my own research.
    53 posts | registered
  5. It's the only way that WikiPedia can ensure that its integrity is maintained.
    181 posts | registered
  6. Yet more astroturf. Money can spawn more obnoxious edits than genuine volunteers can keep up with. There is probably no alternative to vetting the editors. Farewell openness.
    86 posts | registered
  7. Faramir wrote:
    Did they revert all the edits? Otherwise, I don't see how this is meaningful. They'll just open new accounts.

    Presumably they'll ban the IP addresses, but even those are easily replaced if you have money.
    1066 posts | registered
  8. This seems easy enough. If it's really big companies doing this, then simply lock the relevant pages with a big-assed "Locked due to sock puppet edits by <big corporate>." message right at the top of the page, and some "It is unfortunate that large companies and respected brands will lower themselves to violations of the terns and conditions of a community project, but until <big corporate> agrees to play by the rules, this page must remain locked for editing." boiler plate elsewhere.
    101 posts | registered
  9. CQLanik wrote:
    Faramir wrote:
    Did they revert all the edits? Otherwise, I don't see how this is meaningful. They'll just open new accounts.

    Presumably they'll ban the IP addresses, but even those are easily replaced if you have money.


    Honestly, you don't even need money...
    720 posts | registered
  10. That's OK, they can just move over to Conservapedia, where only the truth is written.

    /sarc
    636 posts | registered
  11. Quote:
    "I don't give two shits if they write articles about websites that sell erectile dysfunction pills," said longtime Wikipedia editor Kevin Gorman in an interview with Vice. "They're immediately obvious to the casual user as lame spam. I'm much more worried about what happens when an unethical outfit manages to start getting major clients and start controlling articles that our average reader assumes are not written by corporate flaks."


    Shouldn't he be concerned that eventually wikipedia readers will just start assuming that every single article is written by a corporate shill...


    That's basically the same thing as what he said. Once we start discovering that "articles that our average reader assumes are not written by corporate flaks" are actually written by corporate flaks, then there is a problem with credibility, accuracy, or both.

    Quote:
    ... and abandon the website for another source of information that they feel is not selling out to the highest bidder?


    Where would they go? That aside, it's not the website selling out, it's individual editors.
    1859 posts | registered
  12. Wikipedia requires sourced information. You can't just post up a biography of yourself.
    292 posts | registered
  13. Wikipedia requires sourced information. You can't just post up a biography of yourself.


    Are you sure about that?
    [citation needed]
    636 posts | registered
  14. Wouldn't it just be easier to post a full page click thru warning on any entry that is suspected to be astroturfed.

    ie, " The following page may have been modified by a paid consultancy firm on behalf of "XYZ" and may contain inaccuracies, modifications and fabrications.
    2264 posts | registered
  15. Quote:
    "I don't give two shits if they write articles about websites that sell erectile dysfunction pills," said longtime Wikipedia editor Kevin Gorman in an interview with Vice. "They're immediately obvious to the casual user as lame spam. I'm much more worried about what happens when an unethical outfit manages to start getting major clients and start controlling articles that our average reader assumes are not written by corporate flaks."


    Shouldn't he be concerned that eventually wikipedia readers will just start assuming that every single article is written by a corporate shill and abandon the website for another source of information that they feel is not selling out to the highest bidder?


    Which other "source of information" might that be? Wikipedia is so much larger and more complete than anything else, that there really aren't any good options. It's like saying "Hey, let's all switch to Esperanto to avoid an Anglophone bias". Ain't. Gonna. Happen.

    Wikipedia is what we have. Let's just help protect it, and shame the spammers.

    edit: Anglophile -> Anglophone

    Last edited by AreWeThereYeti on Mon Oct 21, 2013 12:26 pm

    1073 posts | registered
  16. jdale wrote:
    Quote:
    ... and abandon the website for another source of information that they feel is not selling out to the highest bidder?


    Where would they go? That aside, it's not the website selling out, it's individual editors.


    Even without having a reliable replacement immediately available, once the trust is lost, people will just stop using the service, period. No new edits will be made by neutral and objective authors and suddenly we will learn that battle of the Alamo was sponsored by Jiffy Lube. With all credibility lost, even Uncyclopedia will take cheap potshot at its formerly respectable cousin.
    1830 posts | registered
  17. jdale wrote:
    Quote:
    ... and abandon the website for another source of information that they feel is not selling out to the highest bidder?


    Where would they go? That aside, it's not the website selling out, it's individual editors.


    Even without having a reliable replacement immediately available, once the trust is lost, people will just stop using the service, period. No new edits will be made by neutral and objective authors and suddenly we will learn that battle of the Alamo was sponsored by Jiffy Lube. With all credibility lost, even Uncyclopedia will take cheap potshot at its formerly respectable cousin.


    Wikipedia has never had a high level of trust. A few years ago, there were tons of news stories about edit wars and bias in Wikipedia; I remember Stephen Colbert bashing it repeatedly. What was the damage to Wikipedia? Not much, just more caution on most people's part, which is healthy attitude towards any source of information.
    1073 posts | registered
  18. "I don't give two shits if they write articles about websites that sell erectile dysfunction pills, ... They're immediately obvious to the casual user as lame spam."

    I think this is a dangerous and elitist attitude. The very fact that those websites that sell erectile dysfunction pills make money proves that there are lots of people out there who can't distinguish marketing spam from fact. This attitude reflect the speaker's status as an intelligent, educated, literate person with lots of internet experience. Wikipedia isn't just for people like that, and it's important to remember that.

    Everyone is clueless at some level. That's how I feel when I look at Wikipedia articles like http://en.wikipedia.org/wiki/Firewall_%28physics%29 . The only people who can understand it are people who already understand it.


    edit: fixed parentheses in link text, thanks, kushal_one.

    Last edited by AreWeThereYeti on Tue Oct 22, 2013 8:54 am

    1073 posts | registered
  19. Why hasn't anyone started a public shaming campaign? There should be a central website that lists all wikipedia astroturfing activity with available evidence.

    If it gets big enough the mainstream media (MSM) will be more than happy falling over themselves to cover the lying and cheating brands... that is unless of course the brand in question is a main sponsor of the MSM... crap, we're screwed!

    As an aside, a while backI submitted a grant proposal to the Knight Foundation about the importance of the Editorial voice in the modern age of information...

    I think I was just a little ahead of the times. Pretty soon cheap and free won't be good enough anymore.
    4 posts | registered
  20. Aargh, I hate hate hate stealth advertising! I get so wound up about it that I have to relax with a cool, refreshing Duff beer. Mmm, can't get enough of that wonderful Duff!
    43 posts | registered
  21. jdale wrote:
    Quote:
    ... and abandon the website for another source of information that they feel is not selling out to the highest bidder?


    Where would they go? That aside, it's not the website selling out, it's individual editors.


    Even without having a reliable replacement immediately available, once the trust is lost, people will just stop using the service, period. No new edits will be made by neutral and objective authors and suddenly we will learn that battle of the Alamo was sponsored by Jiffy Lube. With all credibility lost, even Uncyclopedia will take cheap potshot at its formerly respectable cousin.


    Wikipedia has never had a high level of trust. A few years ago, there were tons of news stories about edit wars and bias in Wikipedia; I remember Stephen Colbert bashing it repeatedly. What was the damage to Wikipedia? Not much, just more caution on most people's part, which is healthy attitude towards any source of information.


    Kinda off topic here but I remember when Daniel Tosh told viewers to mess with the Tosh.0 page on Wikipedia.
    273 posts | registered
  22. Wikipedia requires sourced information. You can't just post up a biography of yourself.


    You can always buy a professional writer to write one and have that linked. If you are a major corporation, I am sure any information you liked referenced can be found on your corporate website or even better; in an article published in one of the media firms you control.
    493 posts | registered
  23. These kinds of shenanigans are why I assume that most PR people are career-liars, until proven otherwise.

    “ My job requires a certain …moral flexibility.” —Nick Naylor
    299 posts | registered
  24. usku wrote:
    Wouldn't it just be easier to post a full page click thru warning on any entry that is suspected to be astroturfed.

    ie, " The following page may have been modified by a paid consultancy firm on behalf of "XYZ" and may contain inaccuracies, modifications and fabrications.

    Who gets to decide which pages get the warnings? The professionals are more likely to be editors and moderators than normal users.

    I would very surprised if most of the people running this campaign aren't themselves shills who are just getting rid of a bit of the competion.

    Last edited by Carewolf on Mon Oct 21, 2013 12:56 pm

    493 posts | registered
  25. Blocking individual IPs may not work. A forum I moderate is getting hammered with spam routed through an anonymizing proxy service. They appear to give you a different IP each time you access a site. They have a laughable abuse policy: all they want in an abuse complaint is:

    1. The IP Address from which your encountered the malicious activity.
    2. The website on which this malicious activity has been performed.
    3. The time frame during which this activity has been performed.
    4. All the access logs that supports your claim.

    Like some poor overworked moderator (e.g., moi) and our admin is going to dig this stuff up. We've just started blocking the IP ranges of their hosting provider as junk comes in.
    4 posts | registered
  26. "I don't give two shits if they write articles about websites that sell erectile dysfunction pills, ... They're immediately obvious to the casual user as lame spam."

    I think this is a dangerous and elitist attitude. The very fact that those websites that sell erectile dysfunction pills make money proves that there are lots of people out there who can't distinguish marketing spam from fact. This attitude reflect the speaker's status as an intelligent, educated, literate person with lots of internet experience. Wikipedia isn't just for people like that, and it's important to remember that.

    Not really the same thing, but I feel pretty clueless too when I look at Wikipedia articles like http://en.wikipedia.org/wiki/Firewall_(physics) . The only people who can understand it are people who already understand it.


    You may be overstating the point made here. This is a quote by, what appears to be, a lone editor that may not be 100% perfect, but still gets most of the point across.

    The point is that really obvious pages are really obvious to most people, but I think most people understand that the internet public at large cannot be 100% saved from themselves. As in most endeavors, you have to pick your baseline of stupidity and work from there. There are many people who don't know the difference between real and fake erectile dysfunction pills or a real page, but that's clearly not most people. Hell, percentage wise, it's a small percentage. And I'll tell you it's definitely clear to the Wiki Editors who would take down such pages quickly and with extreme prejudice without much problem.

    What's hard, and more of a concern to most Wiki editors are the subtle changes, the ones that you try to make not obvious. They stay their longer and tilt opinion ever so slightly in their favor. They could potentially have a greater influence by moving opinion a little bit, but affecting a greater number of people since they are up for longer.

    "Add pages" might also be more obvious in that their sources are bad or missing, or it's simply a poorly written article. The erectile dysfunction can also be the example for the most commonly used subject on pages that are clearly spam. I mean, it is the most common spam in your email inbox... isn't it?
    166 posts | registered
  27. Wikipedia editors have the ability to set a flag indicating that an article may appear to be an advertisement. That method works well enough to warn readers about what to expect.

    Ive seen wikipedia editors make arbitrary changes to pages without giving any real reason, or not substantiating a challenge to authenticity without providing anything that refutes a claim.

    Also, Ive seen pages deleted when some editor arbitrarily decides the page contents weren't of significance - without any reason why it is not significant.

    Since wikipedia can be edited by anyone, and its editors are certainly not experts on the subjects they regularly edit, the editors need to get over it. Its a common man's reference that is a very good starting place for learning, and that's it.
    7 posts | registered
  28. Blocking individual IPs may not work. A forum I moderate is getting hammered with spam routed through an anonymizing proxy service. They appear to give you a different IP each time you access a site. They have a laughable abuse policy: all they want in an abuse complaint is:

    1. The IP Address from which your encountered the malicious activity.
    2. The website on which this malicious activity has been performed.
    3. The time frame during which this activity has been performed.
    4. All the access logs that supports your claim.

    Like some poor overworked moderator (e.g., moi) and our admin is going to dig this stuff up. We've just started blocking the IP ranges of their hosting provider as junk comes in.


    Couldn't you just enable CAPTCHA?
    358 posts | registered
  29. What is a paid wikipedia account?
    197 posts | registered
  30. I don't get it. Why the cat and mouse game? Why not just sue that Wiki-PR company?
    362 posts | registered
  31. cosmotic wrote:
    What is a paid wikipedia account?

    It's not a paid wikipedia account. It's an account used by someone who is paid by someone else to post to wikipedia. The phrasing is a bit confusing though, no doubt.
    905 posts | registered
  32. These kinds of shenanigans are why I assume that most PR people are career-liars, until proven otherwise.


    Propaganda got it's name changed after WWII to Pubic Relations since the Nazi's tarnished that word by being so good at it.
    PR = Propaganda. So yes, they are career liars and manipulators it's their job.
    29 posts | registered
  33. I don't get it. Why the cat and mouse game? Why not just sue that Wiki-PR company?

    Sue over what? "Shitting all over a valuable information resource so you can make a quick buck", while a very douche-y thing to do, isn't obviously illegal from what I know. (Not a lawyer, though, so maybe someone who is can go into more detail.)
    284 posts | registered
  34. I don't get it. Why the cat and mouse game? Why not just sue that Wiki-PR company?

    Sue over what? "Shitting all over a valuable information resource so you can make a quick buck", while a very douche-y thing to do, isn't obviously illegal from what I know. (Not a lawyer, though, so maybe someone who is can go into more detail.)

    Violating the terms of service, breach of contract, fraud, being asshats, digital vandalism, I don't know I'm not a lawyer either, but surely this is illegal somehow?
    I mean really, everything seems to be illegal these days. You just have to find the right way to explain it with the right analogies.
    362 posts | registered
  35. I hesitate to encourage anyone to allege "unauthorized access" under the Computer Fraud and Abuse Act, no matter how big a jackass is on the other side. That law is far too broadly applied as it is.
    426 posts | registered
  36. Propaganda got it's name changed after WWII to Pubic Relations since the Nazi's tarnished that word by being so good at it.


    You don't usually see Godwin proven correct on such a benign topic. Good show.
    4734 posts | registered
  37. I think a more ingrained problem is the one of the editor who knows all of the bureaucracy of Wikipedia (and there is enough of it to be a significant barrier to contribution) in and out and leverages it to keep their little pet article exactly the way they like it. This is an increasingly common problem.
    24 posts | registered
  38. I don't get it. Why the cat and mouse game? Why not just sue that Wiki-PR company?

    Sue over what? "Shitting all over a valuable information resource so you can make a quick buck", while a very douche-y thing to do, isn't obviously illegal from what I know. (Not a lawyer, though, so maybe someone who is can go into more detail.)


    It is if the activity violates the TOU.
    273 posts | registered

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