Is this the end of embarrassing camel toe? Belfast inventor launches crease-free pants that promise to maintain smooth shape

  • Belfast inventor Collette McCrarran is the brains behind the bodiBase pant
  • The underwear has a special gusset designed to eliminate camel-toe
  • Knickers made from a special silver-infused fabric that banishes odours

By Ruth Styles

PUBLISHED: 10:48 EST, 21 November 2013 | UPDATED: 11:44 EST, 21 November 2013

From Jennifer Lawrence to Khloe Kardashian, even A-listers aren't immune to uncomfortable and embarrassing camel toe.

But now it seems that the days of suffering in silence could be at an end thanks to Belfast inventor, Collette McCrarren.

Ms McCrarren has designed an innovative set of underwear named bodiBase that includes a patented gusset fabricated to hold its shape and fend off camel toe.

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Smooth operator: The bodiBase knickers have a reinforced gusset to help prevent unsightly camel-toe

Smooth operator: The bodiBase knickers have a reinforced gusset to help prevent unsightly camel toe

Jennifer Lawrence
Khloe Kardashian

Embarrassing: Both Jennifer Lawrence and Khloe Kardashian have confessed to struggling with camel toe

The underwear is also made from a special silver-infused fabric, which, claims McCrarren, has anti-bacterial and odour-eliminating properties.

 

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Now McCrarren hopes to put the knickers into production with a little help from crowd-funding website, Kickstarter, and is looking for £25,000 in total.

On the website, she explains how she hit upon the idea and reveals that it came about after finding it impossible to unearth sports underwear that didn't leave her feeling 'paranoid'.

'The idea for bodiBase came from my own personal frustrations with inadequate underwear,' explains the former dental technician.

 
Inventor Collette hopes to expand the range with funds raised on Kickstarter
Collette says huge numbers of women are embarrassed by camel-toe

Innovative: Collette says she hopes to expand the range should she raise enough money on Kickstarter

Speaking to MailOnline, she added: 'My hope for bodiBase is to see it succeed on Kickstarter so I can prove to retailers that there is a market for this fantastic product.

'I really hope that women hear about my project and support it so I can work on other products such as swimwear and gym clothing. I am still working full-time as a dental technician to help me get bodiBase out into the market.

'What keeps me going with bodiBase is the interest I've had from women that play sport, go to the gym, who compete in dressage and just normal everyday women that wear leggings/tight clothing, not only here in the UK but in Australia and the USA.

'I know that if women get to know that bodiBase is available, it will be something they will want to have. I really do hope that this could be the start of a business and a brand.

'It would be wonderful for bodiBase to take off as it has been designed and will be made right here in the UK which will lead to creating jobs and bringing British manufacturing back.'

Those who back the project can expect to be among the first to get their hands on the underwear, with both thong and short versions offered to backers.

The bodiBase difference: The reinforced gusset means unsightly camel-toe is completely eliminated

The bodiBase difference: The reinforced gusset means unsightly camel toe is completely eliminated



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This will be a winner

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as she's northern irish, she probably dreamt this up when drunk! - carnage, uk, 22/11/2013 19:24 Grow up. - Kate, Belfast, 22/11/2013 19:34 have a drink, love.

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as she's northern irish, she probably dreamt this up when drunk! - carnage, uk, 22/11/2013 19:24 Grow up.

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just what is the big deal? we all know it's there ... - david, Florida, United States, 22/11/2013 01:05 lets all just naked

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So the same celebrities who happily turn up at events wearing next to nothing are worried about this????

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I find it attractive myself

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I don't see anything wrong with offering women an alternative to standard underwear that doesn't offer preventing this. I see most negative comments have been from men, and although most are amusing it is these type of comments that lead to these type of inventions. Some women and most teenagers do get embarrassed by CT some don't , some will buy this, some wont just like anything it's about personal choice. I say fair play to the girl for creating something different .

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I don't see anything wrong with offering women an alternative to standard sports underwear that doesn't prevent this. I see most the negative comments have been made by men although some have been amusing this is exactly why inventions like this get produced. Some women get embarrassed by CT some don't some women will buy this product as its something they want some wont. Like everything that is out there to buy, it's all about personal choice! Fair play to the girl putting herself out there and doing something different!

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The comments are more entertaining than the story.

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Bad advice to purchase these ladies. Sometimes it's the only reason we want to chat you up.

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I bet you`re on your own.

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