Blooming beautiful! Jessica Simpson displays her slimmer waist in a cleavage-baring red floral frock at fashion awards

By Cassie Carpenter

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She's mother to a pair of children under the age of two.

But Jessica Simpson looked slim and sexy in her red poppy flower dress at WWD's Footwear News Achievement Awards in New York Tuesday.

The 33-year-old mini-mogul's shrinking waistline was cinched even further thanks to the floral frock's hidden black side panels.

Yummy mummy! Jessica Simpson looked slim and sexy in her red poppy flower dress at WWD's Footwear News Achievement Awards in New York Tuesday

Yummy mummy! Jessica Simpson looked slim and sexy in her red poppy flower dress at WWD's Footwear News Achievement Awards in New York Tuesday

Billion dollar business: The Weight Watchers spokeswoman was at the IAC Building to support her business partner Vince Camuto, who was being honored with a lifetime achievement award

Billion dollar business: The Weight Watchers spokeswoman was at the IAC Building to support her business partner Vince Camuto, who was being honored with a lifetime achievement award

The Weight Watchers spokeswoman was at the IAC Building to support her business partner Vince Camuto, who was being honored with a lifetime achievement award.

 

The shoe designer and Nine West co-founder purchased the master license for Jessica's company back in 2005.

Just one year later, the Jessica Simpson Collection became the first celebrity brand to break $1 billion in annual sales.

Illusion: The 33-year-old mini-mogul's shrinking waistline was cinched even further thanks to the floral frock's hidden black side panels

Illusion: The 33-year-old mini-mogul's shrinking waistline was cinched even further thanks to the floral frock's hidden black side panels

In Manhattan with her man: The Dukes of Hazzard actress was joined by her fiancé Eric Johnson, a former tight end for the San Francisco 49ers
In Manhattan with her man: The Dukes of Hazzard actress was joined by her fiancé Eric Johnson, a former tight end for the San Francisco 49ers

In Manhattan with her man: The Dukes of Hazzard actress was joined by her fiancé Eric Johnson, a former tight end for the San Francisco 49ers

Figure-hugging: The style of the dress boosted the star's already ample chest

Figure-hugging: The style of the dress boosted the star's already ample chest

  

Her shoes, clothing, handbags, sunglasses, jewellery, and fragrances are carried in an impressive 650 department stores across the US.

However, the sometime singer hasn't released new music since her second Christmas album Happy Christmas in 2010.

And NBC cancelled Simpson's show Fashion Star after two seasons in July.

Family of four: The couple of three years are parents to 19-month-old daughter Maxwell Drew and six-month-old son Ace Knute

Family of four: The couple of three years are parents to 19-month-old daughter Maxwell Drew (R) and six-month-old son Ace Knute (L)

Smiling Simpson: Jessica has been silent on Twitter ever since posting an on-set snap from her latest Weight Watchers campaign in November

Smiling Simpson: Jessica has been silent on Twitter ever since posting an on-set snap from her latest Weight Watchers campaign in November

Over three years ago: Despite her thriving clothing company, the sometime singer hasn't released new music since her second Christmas album Happy Christmas in 2010

Over three years ago: Despite her thriving clothing company, the sometime singer hasn't released new music since her second Christmas album Happy Christmas in 2010

The Dukes of Hazzard actress was joined by her fiancé Eric Johnson, a former tight end for the San Francisco 49ers.

The couple of three years are parents to 19-month-old daughter Maxwell Drew and six-month-old son Ace Knute.

After gaining 70 pounds during her first pregnancy, Jessica hired a personal chef to keep her on the nutritious straight and narrow.

Simpson has been silent on Twitter ever since posting an on-set snap from her latest Weight Watchers campaign in November.

Voluminous: Jessica's hair looked perfectly coiffured however she looked to be sporting a rash on her chest

Voluminous: Jessica's hair looked perfectly coiffured however she looked to be sporting a rash on her chest

Her 'Hills': Also attending the shoe gala was pregnant Kristin Cavallari - who turns 27 next month - cradling her baby bump in a strapless embroidered LBD
Her 'Hills': Also attending the shoe gala was pregnant Kristin Cavallari - who turns 27 next month - cradling her baby bump in a strapless embroidered LBD

Her 'Hills': Also attending the shoe gala was pregnant Kristin Cavallari - who turns 27 next month - cradling her baby bump in a strapless embroidered LBD

Socialite: And former star of The City Olivia Palermo paired her white blazer with cropped trousers and snakeskin pumps

Socialite: And former star of The City Olivia Palermo paired her white blazer with cropped trousers and snakeskin pumps

Also attending the shoe gala was pregnant Kristin Cavallari - who turns 27 next month - cradling her baby bump in a strapless embroidered LBD.

The Hills starlet was at the ceremony to present an award to Chinese Laundry CEO Bob Goldman.

And former star of The City Olivia Palermo paired her white blazer with cropped trousers and snakeskin pumps.

Meanwhile, Vensette founder Lauren Remington Platt looked white hot in her asymmetrical white turtlenecked mini-dress and strappy black stilettos.

Fierce: Meanwhile, Vensette founder Lauren Remington Platt looked white hot in her asymmetrical white turtlenecked mini-dress and strappy black stilettos

Fierce: Meanwhile, Vensette founder Lauren Remington Platt looked white hot in her asymmetrical white turtlenecked mini-dress and strappy black stilettos

Six months ago: Jessica - seen here last June - gained 70 pounds during her first pregnancy so she made sure to hire a personal chef the second time around

Six months ago: Jessica - seen here last June - gained 70 pounds during her first pregnancy so she made sure to hire a personal chef the second time around

The comments below have been moderated in advance.

Looks like shes in and out of conciousness.

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Stop sucking it in, Stop shoving your breasts up. Stop with all the makeup. Then you're good :) Luckily everything I am telling you that you should do is all the BS. Naturally, you're much better.

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She's a beautiful woman and looks great, but she also looks uncomfortable and like she's holding her breath. I think she is wearing some very draconian shapewear underneath that dress! Her face tells the tale.

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Oh my! She looks like she couldn't breathe in the 5th or 6th picture. The spanx or the bodyshaper she's wearing must be cutting off her oxygen supply LOL. I would just tell her to take it easy and take her time in losing weight cos no one is interested in how quickly she can lose 'em. You're already a billionaire, nothing to worry about Jessica

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Maxwell is so pretty!

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Gosh hve just realized how tough it is to be you, every moment outdoors scrutinized, could nt bare it to be alone, Your husband looks very supportive through the rough photographers and journalists waiting at your door. How awful since you just do a job you love, good at and have now been loved for the varied personnas. take care Jess, x don't listen to word written!

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Sorry, but she consistently manages to look trashy. Her "designer" clothes line does too.

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The reality is that she is short and quite heavy...............Why the delusional comments???

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Is she going for the next Kirstie Alley? Stop with the fat chicks.

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She looks like she can't exhale :( It looks like she also has hives. She must have been very uncomfortable!

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