Price wars! Aldi takes on Tesco with a budget £79 tablet to rival Apple's iPad

  • Tesco has enjoyed huge success with its low-priced Hudl tablet
  • At £119 it is now far more expensive than Aldi's Lifetab
  • Argos also tried to grab a share of the market, launching its £100 MyTablet

By Paul Bentley

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When it comes to budget supermarkets, it seems there’s no such thing as peace and goodwill at Christmas.

Aldi has opened up a new front in the festive price war by launching its own version of the iPad costing just £79.

Tesco has enjoyed huge success with its low-priced Hudl tablet, which launched in September.

Lifetab: Aldi has opened up a new front in the festive price war by launching its own version of the iPad costing just £79

Lifetab: Aldi has opened up a new front in the festive price war by launching its own version of the iPad costing just £79

But at £119 it is now far more expensive than the Lifetab, which goes on sale tomorrow in Aldi stores.

Experts said that while the quality of budget options might not compare with Apple’s original tablet computer, the affordability factor would lead to a rush of new sales.

Tony Cripps, of technology analysts Ovum, said: ‘It is a real threat to anyone in the tablet market.’

 

When it launched Tesco’s Hudl was the cheapest tablet on the market and sold incredibly well, with supermarkets shifting 35,000 models in  the first 48 hours, and it has sold  out twice since.

Argos also tried to grab a share of the market, launching its £100 MyTablet in October. It has now almost sold out.

Aldi’s Lifetab E7316, created with electronics firm Medion, may be cheaper but it has just 8GB of storage – half that of Tesco’s tablet – and offers just four hours of battery life compared to 9.5 hours on the Hudl.

At the high end of the market, Apple has recently launched its latest tablet, the iPad Air, which has a starting price of £399 rising to £739.

Treeva Fenwick, of Tesco, said: ‘The Hudl is the fastest selling tablet we have sold at Tesco and we are working with our suppliers to get more in to meet demand.’

Tony Baines, of Aldi, said: ‘We have positioned our Christmas offering this year to cater for every member of the immediate family with a fantastic gift at a manageable price, without compromising on quality.’

The number of parents reading books to their children at bedtime is in rapid decline, according to a survey. Some 70 per cent of 2,000 parents questioned now use tablets, computers or iPhone apps instead.

But parents said technology was helping to revive the tradition, and more than half felt that it made bedtime reading more stimulating.

iPad rival? Experts said that while the quality of budget options might not compare with Apple's original tablet computer, the affordability factor would lead to a rush of new sales

iPad rival? Experts said that while the quality of budget options might not compare with Apple's original tablet computer, the affordability factor would lead to a rush of new sales

The comments below have not been moderated.

One of the main reasons Tesco's Hudl has been so popular is because they can be bought for next-to-nothing in cash terms by doubling up the bonus points. With £50 worth of points I only paid £18 for it for my granddaughter. It'll be fine for her needs!

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Managed to get a brand new Nexus 7 for 155 quid. You get what you pay for. What's the saying "buy cheap buy twice". Wouldn't trade my nexus device for that rubbish from Aldi.

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I bought a 7" tablet direct from China for £44. Does all I need and not given me a moments trouble.

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I've got a kindle Fire HD it's great for my needs.

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Myself and my husband started off with these 'cheap type' tablets (around £80) and they were terrible. Freezes, crashes, 'go slows'. When I bought a Samsung Galaxy Tab 7" from John Lewis with a cashback offer it came to £130. Okay, £50 more, but apart from the odd blip it has performed faultlessly. As hubby struggled on with the former trying to get them to work, he heard not a moan out of me regarding the Samsung. He gave up and when he decided to get a new phone on contract there was a free Samsung the same as mine. He hasn't had any problems either. You do pay for what you get regarding Tablets.

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OK I buy a few bits from ALDI but only bleach, washing up liquid & washing machine liquid & fabric conditioner. Some fruit & veg but that is about it. Never buy any of their special buys. - Mary H, Aylesbury, (null) Must admit Aldi's stuff is 'of a certain quality' i bought one of their bandsaws and it was the best built rubbish i ever bought.

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As long as you can surf the web at reasonable speeds and it runs a fairly recent version of Android, it makes for a good budget tablet. The Samsung and Apple tablets are ludicrously overpriced considering they more or less do what the Tesco and Aldi ones do. The pricey tablets should be for iSheep or enthusiasts, for your average person who doesn't worship Apple or Android any reasonably priced tablet should be sufficient for their needs. - Redman, London, United Kingdom, (null) ..and you know the average persons requirements how? You have run an ipad and a cheap tablet and compared the two, no? Well I have, the cheapie is ok for kids and those who don't use the net very much. If you want to use the net and get anything done you need a fast, quality machine. The ipad is my choice for that reason.

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Rival an iPad at that price?! Are you serious?! Lol!

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As long as you can surf the web at reasonable speeds and it runs a fairly recent version of Android, it makes for a good budget tablet. The Samsung and Apple tablets are ludicrously overpriced considering they more or less do what the Tesco and Aldi ones do. The pricey tablets should be for iSheep or enthusiasts, for your average person who doesn't worship Apple or Android any reasonably priced tablet should be sufficient for their needs.

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I don't why people are getting so excited about the low price of a pad. Just go to ebay and there you buy a santa's sack full of them for less than £80

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